The client in question is a sports gambling application for 15 states in The United States of America. The betting majorly revolves around all major sporting leagues.

The key challenge was to scale up the campaign for the Super Bowl without adversely impacting the performance or the buying capability.

We used a structural approach to scale up campaigns. Each targeting option was broken down at different levels of the campaign

The structure scored a perfect opportunity for the campaign performance with a 9x increase in spends without breaching the KPI benchmarks for Cost per acquisition.

The campaigns run consistently for the client throughout the year with different leagues running at different times. With the scale up of spending each day the campaign already utilised all targeting options for maximum reach. The target for the Super Bowl was to ensure that we have the capability to spend as much as possible, while making sure that performance remains aligned. Hence, the key challenge was to scale up the campaign for the Super Bowl without adversely impacting the performance or the buying capability.

Case Study

How to increase spending for a campaign around a specific event while maintaining results? - A Structural Approach

CLIENT:

CHALLENGE:

OUR APPROACH:

RESULTS:

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