The client in question is a sports gambling application for 15 states in The United States of America. The betting majorly revolves around all major sporting leagues.
The key challenge was to scale up the campaign for the Super Bowl without adversely impacting the performance or the buying capability.
We used a structural approach to scale up campaigns. Each targeting option was broken down at different levels of the campaign
The structure scored a perfect opportunity for the campaign performance with a 9x increase in spends without breaching the KPI benchmarks for Cost per acquisition.