Case Study

How to increase spending for a campaign around a specific event while maintaining results? - A Structural Approach

CLIENT:

The client in question is a sports gambling application for 15 states in The United States of America. The betting majorly revolves around all major sporting leagues.

CHALLENGE:

The key challenge was to scale up the campaign for the Super Bowl without adversely impacting the performance or the buying capability.

OUR APPROACH:

We used a structural approach to scale up campaigns. Each targeting option was broken down at different levels of the campaign

RESULTS:

The structure scored a perfect opportunity for the campaign performance with a 9x increase in spends without breaching the KPI benchmarks for Cost per acquisition.

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