Shoebacca is an online retailer of footwear, clothing, and accessories for men, women, and children. Founded in 2002 on the principles of philanthropy and community. A Texas-based company that offers one of the largest assortments of footwear and apparel, a perfect fit for all.
In the shopping season of black Friday and cyber Monday, our objective was to increase the reach of brand and drive huge amount of relevant traffic to the website by expanding the audience size in top of the funnel with the help of discovery campaigns
We gathered the data of top-50 selling products from the website and created a new Feed Discovery campaign layered with google audiences
We observed 17% higher CTR compared to Pmax and outstanding increase in conversions.