Case Study

Reaching the Right Audience with Google Search Ads Strategy for Canadian & US Travelers to Mexico


The client specializes exclusively in providing visitors from across the borders the protection, as driving a car across the border areas will require the mandatory Insurance acceptable to the south of the border in Mexico.


We were thrown with a grim challenge to go for a targeting which will bring in the most relevant audiences at a lower spend per click


Our team developed a targeted search advertising strategy for the insurance company using Google Ads to reach users searching for keywords related to travel insurance in Mexico


We ended up generating 41% more clicks with a reduced cost per click of 44% as compared to previous duration.

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