This solution refers to the practice of creating and defining your own rules or models for assigning credit to various marketing channels or touchpoints in a customer's journey like First click, Last click, Last paid click, First Paid click.

We have expertise in setting up Enhanced Ecommerce Tracking for Shopify for Facebook with custom approaches to capture maximum amount of ecommerce data and to improve the accuracy and enhancement of tracking

Fortunately, with the help of the user ID implementation solution, we can definitely unify our users and gain better insights. We can apply this solution to both the web and the app.

Google Analytics automatically tracks Client IDs & displays them in user exploration reports, BigQuery reports & more. However, if you want to analyse users alongside events, enhanced ecommerce data, custom Client ID implementation is the solution.

When an app includes a webview, Firebase may not be able to track events that occur within the webview. To address this, we must find a solution and the solution to handle this issue is the app to web view stitching.

Pixel implementation typically refers to the process of embedding a tracking pixel or snippet of code into a website, app, or digital platform to collect data and monitor user interactions.

Integration of Google Analytics 4 (GA4) with a Shopify store allows for the tracking and analysis of user behavior and e-commerce transactions.

GDPR Cookie Integration refers to the process of incorporating mechanisms and practices into a website or online platform to ensure compliance with the General Data Protection Regulation (GDPR) requirements related to the use of cookies.

To validate which variant is working as expected. Before making the changes live to 100% of audiences, this can be tested out for a targeted specified audience using A/B tests tools and then it can be rolled out to wider users.