Choosing between a 7-day click and a 1-day click attribution setting depends on the specific goals and characteristics of the advertising campaign. Advertisers need to consider the nature of their products or services, the typical customer journey, and their preference for immediate versus more comprehensive insights.
Remember, you can always test both settings and see which one performs better for your specific campaign.
WEBINAR on Data Storytelling with Looker Studio
Join the live session with experts from AnalyticsLiv.
Turn data into stories that drive action!
WEBINAR on Data Storytelling with
Looker Studio
📅 31 July 2025
⌛ 8:00 PM IST / 7:30 AM PST