DV360: Programmatic Media Buying Redefined with AnalyticsLiv

Unleash the Power of Precision Targeting and Automated Bidding

Are you ready to move beyond traditional media buying and embrace the efficiency and effectiveness of programmatic advertising? AnalyticsLiv's DV360 service empowers you to do just that.

Trusted by Organisations Worldwide

Why DV360?

Unmatched Programmatic Capabilities

  • Automated Buying & Selling: Streamline ad inventory management across channels with automated buying and selling.

  • Real-Time Optimization: Leverage real-time data to optimize audience targeting and campaign performance for maximum impact.

  • Seamless Integrations: Integrate seamlessly with other platforms and data sources for a unified campaign management experience.

Advanced Targeting & Creative Options

  • Sophisticated Targeting: Reach the right audience with precise targeting based on demographics, interests, behaviors, and more.

  • Diverse Ad Formats: Access a wide range of ad formats and creative templates to tailor your message for different channels.

  • Dynamic Creative Optimization (DCO): Deliver personalized ads in real-time based on user data and audience segments.

Data-Driven Optimization & Insights

  • Machine Learning Insights: Leverage data analytics and machine learning algorithms to optimize campaign performance and gain actionable insights.

  • Audience Segmentation & Retargeting: Segment audiences and personalize retargeting strategies based on real-time data analysis.

  • Data-Driven Decision Making: Make informed decisions based on valuable insights into audience behavior, ad performance, and conversion metrics.

Unified Buying

  • Single Platform Management: Manage and execute media buys across all channels and formats with a centralized platform.

  • Streamlined Workflow: Simplify campaign management and reporting with consolidated dashboards and workflows.

  • Holistic Performance View: Gain a complete understanding of campaign performance with cross-channel attribution and measurement.

  • Simplified Buying Process: Consolidate ad inventory and audience data within a single platform for effortless campaign setup.

Advanced Bidding Strategies

  • Flexible Bidding Options: Employ various bidding strategies like CPC, CPM, and CPA based on your campaign goals.

  • Real-Time Bidding (RTB): Optimize bids in real-time based on auction dynamics and performance objectives with RTB technology.

  • Efficient Budget Allocation: Utilize advanced bidding algorithms and predictive modeling for efficient campaign budget allocation.

  • Maximized ROI: Make bid adjustments based on targeted segments and device types to maximize your return on investment.

Custom Marketing

  • Unlock the power of custom attribution models to accurately credit conversions across marketing touchpoints. This provides valuable insights for optimizing marketing spend and maximizing ROI.

AnalyticsLiv 4M Approach for DV360

Audience Targeting (Market)


Strategic Media Selection

Data-Driven Optimization (Measurement)

Our Comprehensive DV360 Services:

Campaign Strategy and Setup

This phase involves a thorough analysis of the client's marketing objectives, target audience, and competitive landscape. We understand their goals and develop a comprehensive strategy for the programmatic campaigns. This strategy takes into account factors such as campaign scheduling, budget allocation, messaging tone, and creative assets. By leveraging data-driven insights, the team ensures that the campaigns are strategically aligned to achieve maximum impact and drive desired outcomes.

Audience Targeting

Ad Format Optimization

Real-Time Bidding (RTB) Expertise

Continuous Campaign Management & Optimization

In-Depth Reporting & Analytics

Why we’re Leaders in Programmatic Advertising

We Provide a Complete Programmatic Campaign Management services which include Media Planning, Campaign Setup, Creative Management, Strategy, Troubleshooting, Optimisation, Recommendation & Reporting.

Measurement - Integrations Available

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Unlock the power of Display & Video 360

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how we can elevate your campaigns