PROGRAMMATIC · DV360BY ANALYTICSLIV DIGITALDV360 & Programmatic Advertising That Wins Markets
We plan, buy and optimize programmatic across CTV, YouTube, Display, Audio & Native — with custom bidding, SPO, and privacy-safe measurement.
- DV360 + Floodlight aligned with GA4 & consent-mode
- Custom bidding, curated PMPs, creative sequencing
- Plan & buy across CTV, YouTube, Display, Audio & Native
- First-party data onboarding, lookalikes & modeled reach
- Server-side tagging + privacy-safe measurement
- Board-ready ROAS, MER and incrementality reporting
Let’s plan your next programmatic move.
Share a bit about your goals and current setup — our DV360 specialists will reach out personally.
Trusted by 150+ Performance Brands
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Channels, Formats & Tactics — All in One Team
CTV, YouTube & Online Video
+38%
AVG CTR LIFT
Reach new customers with sequenced creatives, brand-lift studies and action-led optimization across the largest video supply.
41% of programmatic budgets are wasted before they hit attention.
Bot fraud, sub-MRC viewability, misfired audiences, and untuned frequency caps drain DSP budgets every day. We engineer them out before line-items go live.
AVG RECOVERED
+$2.4M / yr
TIME TO FIRST CUT
< 14 days
Bot Fraud
Invalid traffic & sophisticated invalid traffic blocked pre-bid.
Low Viewability
Sub-MRC placements removed from buying funnels.
Wrong Audiences
Out-of-ICP segments pruned via signal modeling.
Frequency Leakage
Cross-DSP cap reconciliation to stop over-serving.
Buy Premium Placements.
Full access to fixed-price publishers, OTT inventory and reserved YouTube placements. Six formats. One DSP.
Display
Banner & responsive ad slots
Video
Pre-roll, mid-roll, outstream
Audio
Spotify, Pandora, podcast network
Native
In-feed sponsored content
Connected TV
Roku, Samsung TV+, FireTV
Premium OTT
Fixed-price publishers, reserved buys
Granular Targeting. Layered.
Four audience signals stacked into one campaign — each with its own activation, attribution and reach.
Floodlight, Google Ads, GA4
In-market & Affinity
Intent & Affinity Based
Based on Mobile Advertising IDs and Desktop Cookies
First Party Audience
Floodlight, Google Ads, GA4
EFFECTIVE REACH
92%
ACTIVATION TIME
< 24h
Results That Speak.
Measured outcomes across our programmatic client base.
Boost in CTR
across optimised campaigns
Reduction in CPI
post-attribution refinement
Performance Brands
trust our programmatic exec.
Attribution Reliability
across DV360 & CTV
A Programmatic Stack Built for Incrementality
From signal design to supply curation, our stack compounds performance — measurement architecture, SPO & PMPs, custom bidding, and board-ready reporting. Hover any pillar for proof points.
Measurement Architecture
Floodlights, GA4, consent mode, and server-side tagging where relevant. Clean, durable data engineered to survive cookie deprecation and walled-garden changes.
95%+
attribution reliability
HOW WE DO IT
- Enhanced conversions
- Event value mapping
- Incrementality baselines
Global reach with trusted Google DV360 partners.
GMP CERTIFIED100+
Exchanges
Exchanges and Sub Exchanges integrated
5
Programmatic Platforms
Display, Video, Audio, Native, Connected TV
3rd
Party Audiences
Marketplace audience availability
1×
Frequency Management
Consolidated cross-channel cap
DV360 HUBIs your programmatic spend bleeding from
At AnalyticsLiv, we engineer programmatic waste out before line-items go live. Say GOODBYE to leaks, and HELLO to incrementality.
Operators trust the process.
“We used DV360 account for generating Installs and getting qualified players onto our betting ads platform and we are very happy that we chose AnalyticsLiv team to drive these campaigns, as they worked very responsibly and analytically.”
Kal Cooper
PERFORMANCE DIRECTOR
BETTING PLATFORM · NZ
“The most I enjoyed working with a strategy team after a long time. These guys are clear with their goals and measurement, highly knowledgeable about the platform and its abilities.”
Suzie
HEAD OF GROWTH
HYPER-GROWTH SAAS
“Highly recommended for anything related to campaign management, planning, reporting and execution. Response has been timely and excellent skills in telling data stories with visualization.”
Nikola McCarthy
MARKETING LEAD
AUTOMOTIVE GROUP · NZ
Proof That Our DV360 Playbook Works
Highlights from our case studies portfolio — DV360 custom bidding, creative sequencing, and PMax + DV360 remarketing. Click through for methodology and charts.
Artarium — Value-Based Custom Bidding cut CPA by 95%
Targeted value signals + audience curation + inventory controls drove a 95% CPA reduction and 13× more high-value actions inside DV360.
VIEW FULL PDF95%↓
CPA
Artarium — Event-Based Creative Sequencing lifted conversions 30%
Seasonal narratives, audience windows and format mix raised CTR 66%, dropped CPC 50% and boosted conversions 30% across the campaign.
VIEW FULL PDF+30%
CONVERSIONS
Shoebacca — 26% higher ROAS via PMax + DV360 cross-channel remarketing
Clean signals, product feeds and a cross-channel remarketing layer pushed ROAS up 26% and assisted revenue up 110%.
VIEW FULL PDF+26%
ROAS
A Transparent, Test-Led Program.
Every engagement runs through the same six stages — audit, signals, supply, creative, optimization, reporting — so nothing ships that we can’t measure or defend.
Audit & Objectives
ICP, margins, attribution, data quality, success metrics — surfaced and aligned upfront.
Tracking & Signals
GA4 + Floodlight + server-side where relevant. Consent-mode ready.
Supply & Safety
PMPs, curated deals, brand suitability, viewability and IVT controls.
Creative & Sequencing
Event-based narratives by funnel stage. Variants briefed and tested.
Optimization & Tests
Bid tuning, budget pacing, lift tests, waste cuts on a weekly cadence.
Reporting & Insights
ROAS, MER, LTV, cohorts — board-ready dashboards and quarterly reviews.
Everything About Our Programmatic Service
Timelines, tools, and how we prove incrementality.