Case Study

55% Increase in Avg. Session Duration


Washington Examiner provides top-notch breaking news and political analysis, keeping readers informed about Washington's latest developments through thorough coverage and insightful commentary.


Limited User Engagement: The website experienced a challenge with retaining users for prolonged durations, negatively affecting both overall user satisfaction and potential ad revenue.


To assist our client, we conducted an in-depth analysis of their previous campaigns and GA4 data. We generated a detailed report to determine areas where ads were not clicked or, if clicked, why users were not engaging with the content. . Our main goal was to reach people who were regularly looking for news that matched their interests.


Avg. Session Duration increased by 55%.