Your Partner for Google Marketing Platform Success

Maximizing Lead Generation:
180% Increase in Lead Volume and 60% Reduction in CPL

We Sort It, a New Zealand-based brand offering professional cleaning and lawn mowing services for both residential and commercial clients. The services include regular cleaning, deep cleaning, garden maintenance, lawn care, and more. With a focus on quality, reliability, and sustainability, they ensure your space remains clean, neat, and well-maintained

The Challenge

We Sort It faced two key challenges: low overall lead volume, resulting in fewer qualified leads, and an unsustainable cost per lead that hindered profitability due to the business's low-cost service model.

The Approach

To tackle low lead volume and high costs, we analyzed account data and refined audience targeting strategies. By replacing limited region-based and interest-based targeting with Facebook’s Advantage Detailed Targeting, powered by machine learning, we expanded reach and improved performance.

The Conclusion

This approach resulted in a 180% increase in lead volume and a 60% decrease in cost per lead, aligning results with the client’s business objectives.

Download the case study here!

You're close to scaling your business! This case study reveals how AnalyticsLiv empowers top companies to expand their business successfully.

Let's Collaborate for Mutual Success!
Contact Us Now

Related Case Studies

Elevate the brand reach with Discovery Campaigns 17% higher CTR compared to Pmax

In the shopping season of black Friday and cyber Monday, our objective was to increase the reach of brand and drive huge amount of relevant traffic to the website by expanding the audience size in top of the funnel with the help of discovery campaigns

25th Nov 2024

GA4 Enhanced Ecommerce Implementation Using GTM and Shopify Integration

A Shopify-powered e-commerce business in the East was facing challenges with Universal Analytics (UA) in capturing purchase data reliably. The client was unable to track data for resale products put on the post-purchase page and upsell products bought through third-party interfaces.

06th Aug 2024

Maximizing Lead Generation: 180% Increase in Lead Volume and 60% Reduction in CPL

We Sort It, a New Zealand-based cleaning and lawn care service provider, faced challenges with low lead volume and high costs per lead. Through advanced audience targeting and leveraging Facebook's Advantage Detailed Targeting feature, we achieved a 180% increase in lead volume and a 60% reduction in cost per lead. By aligning campaign strategies with the client’s goals, we ensured improved performance, cost efficiency, and high-quality leads.

9th Aug 2024

Driving the Campaigns in DV360 to Post Click Attribution Success with a 36% reduction in CPI

Implementing post-click conversions in DV360 attribution led to increased conversions, a 36% lower CPI, and a notable 38% boost in overall click-through rate, showcasing the effectiveness of our refined attribution model.

4th Sept 2024