Case Study
Maximizing Lead Generation: 180% Increase in Lead Volume and 60% Reduction in CPL
About The Business:
We Sort It, a New Zealand-based brand offering professional cleaning and lawn mowing services for both residential and commercial clients. The services include regular cleaning, deep cleaning, garden maintenance, lawn care, and more. With a focus on quality, reliability, and sustainability, they ensure your space remains clean, neat, and well-maintained
The Challenge:
We Sort It faced two key challenges: low overall lead volume, resulting in fewer qualified leads, and an unsustainable cost per lead that hindered profitability due to the business's low-cost service model.
The Approach:
To tackle low lead volume and high costs, we analyzed account data and refined audience targeting strategies. By replacing limited region-based and interest-based targeting with Facebook’s Advantage Detailed Targeting, powered by machine learning, we expanded reach and improved performance.
The Conclusion:
This approach resulted in a 180% increase in lead volume and a 60% decrease in cost per lead, aligning results with the client’s business objectives.