We Sort It, a New Zealand-based brand offering professional cleaning and lawn mowing services for both residential and commercial clients. The services include regular cleaning, deep cleaning, garden maintenance, lawn care, and more. With a focus on quality, reliability, and sustainability, they ensure your space remains clean, neat, and well-maintained
We Sort It faced two key challenges: low overall lead volume, resulting in fewer qualified leads, and an unsustainable cost per lead that hindered profitability due to the business's low-cost service model.
To tackle low lead volume and high costs, we analyzed account data and refined audience targeting strategies. By replacing limited region-based and interest-based targeting with Facebook’s Advantage Detailed Targeting, powered by machine learning, we expanded reach and improved performance.
This approach resulted in a 180% increase in lead volume and a 60% decrease in cost per lead, aligning results with the client’s business objectives.
WEBINAR on Data Storytelling with Looker Studio
Join the live session with experts from AnalyticsLiv.
Turn data into stories that drive action!
WEBINAR on Data Storytelling with
Looker Studio
📅 24 July 2025
⌛ 8:00 PM IST / 7:30 AM PST