We Sort It faced two key challenges: low overall lead volume, resulting in fewer qualified leads, and an unsustainable cost per lead that hindered profitability due to the business's low-cost service model.

To tackle low lead volume and high costs, we analyzed account data and refined audience targeting strategies. By replacing limited region-based and interest-based targeting with Facebook’s Advantage Detailed Targeting, powered by machine learning, we expanded reach and improved performance.

This approach resulted in a 180% increase in lead volume and a 60% decrease in cost per lead, aligning results with the client’s business objectives.