We Sort It, a New Zealand-based cleaning and lawn care service provider, faced challenges with low lead volume and high costs per lead. Through advanced audience targeting and leveraging Facebook's Advantage Detailed Targeting feature, we achieved a 180% increase in lead volume and a 60% reduction in cost per lead. By aligning campaign strategies with the client’s goals, we ensured improved performance, cost efficiency, and high-quality leads.
A multinational website, operating across various regions, faced challenges in managing consent mode compliance and user engagement. While adhering to data protection regulations like GDPR and CCPA, the website's existing consent mode implementation was generic and lacked regional specificity. This resulted in inconsistent user experiences and suboptimal engagement rates.
A lead generation client with a high-ticket product faced declining qualified leads and rising costs despite stable ad spend. By implementing a portfolio bid strategy and audience optimizations, the CPA was reduced by 25%, maintaining lead volume while cutting ad spend by the same percentage.
We conducted a thorough analysis of our campaigns and GA4 data. We found that the campaign's CTR consistently declined, while the CPA significantly increased. Our primary goal was to improve the CTR and, secondarily, to target an audience actively seeking interest-based news daily.
Our client, a leading e-commerce brand, was struggling to keep track of their email campaign performance on Klaviyo, their email marketing platform. Despite having a wealth of data, they were unable to efficiently analyse and visualise their email campaign data to make informed business decisions.
Through the strategic removal of underperforming components and the targeting of a more relevant settings, the campaign effectively increased website traffic. Remarkably, this success was achieved without compromising the caliber of website traffic.
The main objective was to increase conversions while reducing the cost per conversion, as well as identifying the appropriate keywords and target audience to generate more leads for the campaign.
Implementing post-click conversions in DV360 attribution led to increased conversions, a 36% lower CPI, and a notable 38% boost in overall click-through rate, showcasing the effectiveness of our refined attribution model.
By eliminating underperforming areas and focusing on a more relevant audience, the client achieved significant cost savings through a substantial decrease in CPC. This was achieved without compromising the quality of website traffic