Case Study

Understand the reasons behind reduction in spends and ROAS for PMAX campaigns, & lead the path to improve the campaign performance.

To create near real-time data analysis and visualisation dashboard for multiple platforms performance review at one place.

Black Friday and Cyber Monday are the biggest Sale days of the year. The challenge was to find ways to scale up the spends without compromising on the performance parameters.

The online campaigns are primarily run to acquire bettors across the states to drive deposits and reduce cost of acquiring a customer. The client follows a full funnel measurement in the platform, right from Install to subsequent events till deposit. Therefore, the challenge is to acquire more qualified users to install the app and take action at much lower cost.

The project objective was to build out a single report where data from multiple channels can be visualised to empower the team and management to make decisions backed by data.

In the shopping season of black Friday and cyber Monday, our objective was to increase the reach of brand and drive huge amount of relevant traffic to the website by expanding the audience size in top of the funnel with the help of discovery campaigns

The Client shared that he is receiving traffic at a higher cost with lesser engagement, while the media spends are getting invested every day. We were thrown with a grim challenge to go for a targeting which will bring in the most relevant audiences at a lower spend per click.

The campaigns run consistently for the client throughout the year with different leagues running at different times. With the scale up of spending each day the campaign already utilised all targeting options for maximum reach. The target for the Super Bowl was to ensure that we have the capability to spend as much as possible, while making sure that performance remains aligned. Hence, the key challenge was to scale up the campaign for the Super Bowl without adversely impacting the performance or the buying capability.

The client is an automotive manufacturer that produces cars, vans, and SUVs. The clients vehicles are sold in New Zealand through a network of authorised dealerships. The client was facing challenges to get effective conversions while the ads were serving