DV360 · Display & Video 360

DV360 Ads Optimization: Lower CPA with Smarter Signals

We reduced acquisition costs by optimizing placements, budgets and signals while maintaining conversion volume.

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32%↓
CPA / CPV improvement*
3.2×
ROAS / Efficiency uplift*
+110%
High-value actions*
95%+
Tracking reliability*

Background & Challenge

Legacy measurement and fragmented campaign structure limited performance visibility and optimization control. The team needed a durable event model and guardrails to protect efficiency while scaling.

  • Inconsistent conversion taxonomy across channels
  • Insufficient signal density for automated bidding
  • Budget waste across low-quality placements / segments

Approach

  1. 01. Tracking & Data

    GA4 + Floodlight alignment, enhanced conversions, consent mode; QA and deduplication.

  2. 02. Structure & Signals

    Restructured campaigns for signal density and clean reporting. Value mapping for key events.

  3. 03. Optimization

    Query/placement hygiene, budget pacing, bid tuning, creative tests, audience overlays.

  4. 04. Reporting & Insights

    Board-ready Looker dashboards with ROAS, MER, CPA, new-to-brand and cohort trends.

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Outcomes

Results That Matter

Replace the placeholders below with verified metrics from this case.

Acquisition Cost
-32% CPA

Efficiency lift while maintaining volume

Incrementality
+18% New-to-Brand

Lift from audience design

Quality
+24% CVR

LP and creative alignment

Revenue Efficiency
+26% ROAS

Better signal density for bidding

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