BLOGS

11th Jul 2025

Conversion Modeling in CM360 & DV360: The Future of Accurate Measurement

Conversion modeling — a powerful solution built into Google Campaign Manager 360 (CM360) and Display & Video 360 (DV360). This blog unpacks how Google is using advanced modeling techniques to fill measurement gaps, ensure data accuracy, and empower smarter bidding — all while staying privacy-compliant. Let’s explore how it works, why it matters, and how you can harness it for better campaign performance.

4th Jul 2025

Understanding the GA4 Cookie Update: What’s New and Its Impact

Akanksha Porwal

Google Analytics 4 (GA4) is designed to provide a more flexible, privacy-conscious approach to tracking user interactions across websites and apps. At the core of GA4’s tracking system are cookies, which play a crucial role in managing sessions and identifying users.

1st Jul 2025

Scaling AI Pipelines Efficiently: Cost-Effective Strategies on Google Cloud

Atharva Tandale

In this day and age, it is important that we understand and implement artificial intelligence in every part of our solutions. Technologies once reserved for large enterprises, such as high-performance GPUs, specialised TPUs, and advanced storage solutions, are now accessible to startups and individual developers alike. This democratisation extends to AI/ML infrastructure, empowering innovators of all sizes to build and scale intelligent applications.

20th Jun 2025

Top 5 A/B Test Ideas for Marketers to Understand Their Audiences

Yash Ponda

In today's competitive landscape, understanding your audience is more crucial than ever. A/B testing offers marketers powerful insights into user preferences and behaviors, enabling data-driven decisions that enhance engagement and conversions. Here's a comprehensive guide with top A/B testing ideas and implementation tips to help you optimize your marketing strategies.

13th Jun 2025

Campaign Structures in DV360: Best Practices for Efficient Management

Devansh Upadhyay

In the dynamic world of programmatic advertising, structure isn’t just a backend formality—it’s a performance driver. Google’s Display & Video 360 (DV360) offers advertisers the precision and control needed to run sophisticated digital campaigns, but to fully unlock its potential, an optimized campaign structure is essential. Think of structure as the blueprint of your media strategy: the clearer it is, the easier it becomes to manage, optimize, and scale effectively. A well-architected setup shapes how budgets are allocated, how bidding behaves, and how results are reported. Let’s explore how to build high-performance campaigns in DV360 using best-in-class practices tailored for campaign managers.

9th Jun 2025

Top Analytics Debugging Tools in 2025

Yashvi Engineer

In today's data-driven world, even GTM beginners and specialists can find themselves uncertain after implementation, often asking questions like: “Where can I test if the events are firing correctly?” or “How do I view and verify user interactions?” In this blog, we’ll cover top analytics essential debugging tools and techniques that help you identify and resolve tracking issues with greater precision, ensuring your setup is both accurate and reliable.

4th Jun 2025

Scaling AI Pipelines Efficiently: Cost-Effective Strategies on Google Cloud

Atharva Tandale

22nd May 2025

Stop Relabeling Dates in Your Reports: A Calculated Field to the Rescue!

Abhishek Tiwari

Have you ever gotten tired of manually labelling dates in your reports as "Current Month," "Last Month," or "X Months Ago"? It can be a tedious task, especially if your reports are updated frequently. Well, there's good news! This blog post will introduce you to a powerful solution: creating a calculated field. This field will automatically determine the relative position of a date compared to the current date, eliminating the need for manual relabeling.

2nd May 2025

How to Track Conversions Across Platforms (Meta, TikTok, Google Ads) Using GA4

Shubhangi Chauhan

In today’s multi-platform world, your customers are everywhere — scrolling TikTok, clicking Meta ads, or searching on Google. That’s why having a centralized, unified view of conversions across all platforms is crucial for smarter marketing decisions. With Google Analytics 4 (GA4), you can streamline conversion tracking across platforms like Meta (Facebook/Instagram), TikTok, and Google Ads into a single reporting framework. Here’s how to do it.

17th Apr 2025

Unlocking First-Party Data: Enhancing Ad Strategies with Publisher Advertiser Identity Reconciliation (PAIR)

Rajneesh Dhiman

In the ever-evolving landscape of digital marketing, harnessing data effectively has become paramount for advertisers. Among the treasure trove of data available, first-party data stands out as a valuable asset often underutilized by marketers. Google's Display & Video 360 platform offers a game-changing solution, allowing advertisers to leverage their first-party data for more personalized and impactful advertising campaigns. Let's delve into how this is achieved and how Publisher Advertiser Identity Reconciliation (PAIR) plays a pivotal role in this process.

3rd Apr 2025

Deep Dive into Google Consent Mode v2: Balancing Privacy and Measurement

Anshul Dhurandhar

The digital world is becoming increasingly privacy-centric, and Google Consent Mode v2 is a powerful tool to help website and app owners navigate this new normal. Let's delve deeper into its functionalities and how it can benefit you.

20th Mar 2025

Advanced Tips for Managing Google Ads Campaign Status

Tanu Singh

In the world of digital advertising, staying informed about the status of your Google Ads campaigns is essential. Each status provides critical insight into ad performance, budget utilization, and compliance. Among these, “Campaign Limited by Budget” is a particularly important notification, as it signals when your ad reach may be restricted due to budget limitations. This guide will explore key Google Ads Status, with a special focus on understanding and optimizing campaigns limited by budget.