B L O G S.

Mar 10, 2023

Firebase Analytics Implementation in Android

Rajvi Shah

Firebase analytics with a combination of Google Analytics 4 is a powerful pack for Mobile applications to track user engagement and usage of their apps. It provides detailed insights into user behavior, allowing developers to make informed decisions about how to improve their apps

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Mar 09, 2023

GA4 automigration : But why are people still opting for Manual Migration?

Abhishek Tiwari

Google informed you via email in February that they would shortly begin setting up Google Analytics 4 for you, specifically beginning in March. i.e., as soon as THIS week... Google will soon begin automatically converting your Universal Analytics assets to GA4 on your behalf.

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Dec 10, 2022

Digital Marketing Evolution: Understanding the Impact of Google Analytics 4 (GA4) on Marketing Team

Mihir Singh

One of the most exciting aspects of GA4 for marketing teams is the integration with Google's artificial intelligence (AI) and machine learning (ML) capabilities. GA4 uses these technologies to automatically identify trends and patterns in user behavior, and can provide marketers with insights and recommendations for optimizing their campaigns.

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Dec 09, 2022

Comparing and Contrasting: Understanding the Key Differences Between UA and GA4

Akanksha Porwal

Google Analytics 4 comes with a lot more benefits than Universal Analytics and that is definitely true. GA4 not only helps to stitch web and app analytics, it also comes up with a lot more benefits and hidden gems which was not possible while using Universal Analytics/GA3.

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Dec 04, 2022

E-commerce Funnel Mastery: Harnessing the Benefits of UA and GA4

Shubhangi Chauhan

In this blog, we will discuss the difference in the ecommerce funnel in GA4 and UA. When operating an online business, it is important to understand the Behaviour of customers who visit the website to browse merchandise and add items to their shopping carts. One key metric of interest in this context is the number of customers who abandon their shopping carts before making a purchase.

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