B L O G S.

9 Nov, 2022

Key Difference between Universal Analytics and Google Analytics 4

Akanksha Porwal

Google Analytics 4 comes with a lot more benefits than Universal Analytics and that is definitely true. GA4 not only helps to stitch web and app analytics, it also comes up with a lot more benefits and hidden gems which was not possible while using Universal Analytics/GA3.

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9 Nov, 2022

Digital Marketing Evolution: Understanding the Impact of Google Analytics 4 (GA4) on Marketing Team

Nitya Prakash

One of the most exciting aspects of GA4 for marketing teams is the integration with Google's artificial intelligence (AI) and machine learning (ML) capabilities. GA4 uses these technologies to automatically identify trends and patterns in user behavior, and can provide marketers with insights and recommendations for optimizing their campaigns. This can help marketers save time and resources by automating certain tasks and allowing them to focus on more strategic activities.

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9 Nov, 2022

Ecommerce Funnel in UA and GA4

Shubhangi Chauhan

In this blog, we will discuss the difference in the ecommerce funnel in GA4 and UA

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