B L O G S.

Apr 06, 2023

How to save historical Google Analytics data using Big Query

It's time to start using GA4 if you haven't already. You can gather more historical and user data in GA4 if you put up your property early. It is designed to handle large amounts of data and is built on Google's infrastructure, which allows it to process large queries quickly, even on massive datasets. It offers a pay-as-you-go pricing model, which means you only pay for the queries you run and the amount of data you store.

May 18, 2023

Unleashing the Power of Ecommerce Custom Parameters: Maximizing Insights and Boosting Sales

Rajvi Shah

Google Analytics 4 (GA4) has come up with new item scope custom dimensions and metrics for ecommerce. The ability to track and analyze Enhanced Ecommerce product parameters such as product categories, customer segments, marketing campaigns, and conversion funnels empowers you to make data-driven decisions that drive sales and improve the overall customer experience

Apr 02, 2023

Google Analytics 4 Reports for Evaluating SEO Efficiency

Shubhangi Chauhan

Google Analytics offers a wealth of useful data that SEO specialists can make use of to evaluate the success of their SEO efforts, spot potential issues like slow sites or discover chances for conversion from landing pages that perform well and convert. Any novice or expert SEO should have access to a few of GA4's reports. For this reason, we've provided you with a list of SEO reports in Google Analytics 4 that support various aspects of your SEO approach.

Mar 14, 2023

Unlocking the Power of Google Analytics 4: How Content Sites Can Benefit

Ansuya Kachroo

Google Analytics 4 (GA4) offers new and improved features that can help publishing or content sites better understand their audience and optimize their content.

Mar 14, 2023

Customization in Google Analytics 4 Standard Reports

Akanksha Porwal

Google Analytics 4 (GA4) provides a range of customization options and help you to gain deeper insights into your website or app's performance. Here is an example of a customization report you can create within Google Analytics 4 on their standard reporting!

Mar 10, 2023

Maximising Your Marketing Efforts with GA4 Audiences

Ansuya Kachroo

One of the most powerful tools for leveraging customer data is Google Analytics 4 (GA4), the latest version of Google's web analytics platform.It comes with many new features and improvements to help marketers better understand their audience and improve their digital marketing efforts.

Mar 10, 2023

Firebase Analytics Implementation in Android

Rajvi Shah

Firebase analytics with a combination of Google Analytics 4 is a powerful pack for Mobile applications to track user engagement and usage of their apps. It provides detailed insights into user behavior, allowing developers to make informed decisions about how to improve their apps

Mar 09, 2023

GA4 automigration : But why are people still opting for Manual Migration?

Abhishek Tiwari

Google informed you via email in February that they would shortly begin setting up Google Analytics 4 for you, specifically beginning in March. i.e., as soon as THIS week... Google will soon begin automatically converting your Universal Analytics assets to GA4 on your behalf.

Dec 10, 2022

Digital Marketing Evolution: Understanding the Impact of Google Analytics 4 (GA4) on Marketing Team

Mihir Singh

One of the most exciting aspects of GA4 for marketing teams is the integration with Google's artificial intelligence (AI) and machine learning (ML) capabilities. GA4 uses these technologies to automatically identify trends and patterns in user behavior, and can provide marketers with insights and recommendations for optimizing their campaigns.

Dec 09, 2022

Comparing and Contrasting: Understanding the Key Differences Between UA and GA4

Akanksha Porwal

Google Analytics 4 comes with a lot more benefits than Universal Analytics and that is definitely true. GA4 not only helps to stitch web and app analytics, it also comes up with a lot more benefits and hidden gems which was not possible while using Universal Analytics/GA3.

Dec 04, 2022

E-commerce Funnel Mastery: Harnessing the Benefits of UA and GA4

Shubhangi Chauhan

In this blog, we will discuss the difference in the ecommerce funnel in GA4 and UA. When operating an online business, it is important to understand the Behaviour of customers who visit the website to browse merchandise and add items to their shopping carts. One key metric of interest in this context is the number of customers who abandon their shopping carts before making a purchase.