22nd Aug 2025
Seamless Data Flow for Marketing Automation: Building Powerful Pipelines
Atharva TandaleIn today’s digital-first world, marketing is no longer just about creativity, it’s about precision, personalisation, and data-driven decision-making. Marketers use dozens of platforms, CRM systems, ad platforms, analytics tools, e-commerce stores, and email automation software to reach and engage with customers. But without a data pipeline to connect these tools, insights remain siloed and automation falls short.