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17th Apr 2025

Unlocking First-Party Data: Enhancing Ad Strategies with Publisher Advertiser Identity Reconciliation (PAIR)

Rajneesh Dhiman

In the ever-evolving landscape of digital marketing, harnessing data effectively has become paramount for advertisers. Among the treasure trove of data available, first-party data stands out as a valuable asset often underutilized by marketers. Google's Display & Video 360 platform offers a game-changing solution, allowing advertisers to leverage their first-party data for more personalized and impactful advertising campaigns. Let's delve into how this is achieved and how Publisher Advertiser Identity Reconciliation (PAIR) plays a pivotal role in this process.

3rd Apr 2025

Deep Dive into Google Consent Mode v2: Balancing Privacy and Measurement

Anshul Dhurandhar

The digital world is becoming increasingly privacy-centric, and Google Consent Mode v2 is a powerful tool to help website and app owners navigate this new normal. Let's delve deeper into its functionalities and how it can benefit you.

20th Mar 2025

Advanced Tips for Managing Google Ads Campaign Status

Tanu Singh

In the world of digital advertising, staying informed about the status of your Google Ads campaigns is essential. Each status provides critical insight into ad performance, budget utilization, and compliance. Among these, “Campaign Limited by Budget” is a particularly important notification, as it signals when your ad reach may be restricted due to budget limitations. This guide will explore key Google Ads Status, with a special focus on understanding and optimizing campaigns limited by budget.

26th Feb 2025

Data-Driven CRO Blueprint: Key Strategies for Boosting Conversions

Yash Ponda

CRO Blueprint involves optimising website design, content, and user experience to encourage visitors to take specific actions, such as making a purchase or signing up for a newsletter, or completing a form. Implementing the right key strategies for boosting conversions can significantly enhance the impact of your CRO efforts. CRO is not just about tweaking your website's design; it’s about deeply understanding your users, their behaviours, and their journey through the site. Through continuous testing, analysis, and refinement, CRO helps transform casual visitors into loyal customers, maximising the effectiveness of your marketing efforts.

14th Feb 2025

Copy reports and exploration across GA4 properties

Akanksha Porwal

Many data driven marketers must be facing challenges to copy reports across multiple properties in Google Analytics with utmost data accuracy and efficiency! GA4 introduced new feature "Copy Reports & Explorations Across GA4 Properties". Users who faced challenges in manually replicating reports across multiple properties, leading to inconsistency in data analysis. With this feature, GA4 enables seamless duplication of reports, ensuring consistent data analysis, reduced manual effort, and improved workflow efficiency across different properties.

6th Feb 2025

Simplify Your Data Analysis: Essential Looker Studio Formulas for Every Analyst

Shubhangi Chauhan

This is the second blog in our Looker Studio Video Series, where we delve into practical formulas and techniques to elevate your reporting skills. If you missed the first blog, check it out here. In this blog, we’ll dive into three essential Looker Studio formulas to enhance your reports: Rounding Numbers to Specific Decimal Places, Calculating Percentage Change, and Using Case-When for Boolean Values.

31st Jan 2025

How Demand Gen Enhances Your DV360 Campaigns

Tanu Singh

In today’s competitive digital advertising landscape, marketers need innovative tools to connect with audiences effectively. Google’s Display & Video 360 (DV360) continues to evolve, and its latest addition, Demand Gen, promises to revolutionize how advertisers approach campaigns. This blog delves into the key features of DV360 Demand Gen and how it can transform your digital marketing strategy.

20th Jan 2025

Mastering Looker Studio Formulas: Key Date and String Functions with Video Tutorials

Shubhangi Chauhan

In this blog, we dive into three powerful formulas in Looker Studio that can help streamline your data analysis and reporting: converting dates to quarters, calculating the number of days between dates and formatting dates, and concatenating values from multiple rows. These techniques are essential for anyone looking to get more out of their Looker Studio dashboards. For each topic, we've included a video tutorial for hands-on learning.

2nd Jan 2025

Best Practices for Getting DV360 Creatives Approved: A Comprehensive Guide

Ashwani Singh

Creating effective DV360 creatives that are approved without issues is a crucial part of a successful display advertising campaign. Whether you are working with Google’s Display & Video 360 (DV360) platform or using third-party ad servers, adhering to best practices ensures your creatives meet the requirements for approval, avoiding delays or rejections. In this guide, we’ll walk you through the essential steps and DV360 creative best practices to follow, so you can ensure a smooth and effective advertising experience.

27th Dec 2024

Maximising Business Insights with Optimised Event Tracking in GA4

Shubhangi Chauhan

In the dynamic realm of digital analytics, Google Analytics 4 (GA4) stands as a powerful tool for businesses to obtain valuable insights into user behavior and optimize their online strategies accordingly. At the heart of GA4's advantage lies its custom event tracking capabilities, allowing businesses to capture and analyze specific user interactions that are integral to their success. In this guide, we delve into the importance of optimized event tracking in GA4 across various industries and provide actionable steps to maximize its potential.

19th Dec 2024

Google’s DV360: How to Prepare for Demand Gen Campaigns

Ashwani Singh

If you're using Display & Video 360 (DV360) and have been running YouTube Video Action Campaigns (VACs), there's an important update coming in October 2024 that you need to be ready for. Demand Gen campaigns will become a core feature in DV360, offering a new, more powerful way to manage your campaigns with expanded reach, more creative formats, and advanced audience targeting. This transition will fundamentally change how you manage your video campaigns, so it’s essential to understand the differences, how to prepare for the switch, and what steps you can take to maximize the effectiveness of Demand Gen campaigns in DV360.

11th Dec 2024

The Power of Connection: How GA4 Product Links Unify Your Marketing Ecosystem

Anshul Dhurandhar

In today's data-driven marketing landscape, fragmented information from various platforms paints an incomplete picture. Imagine the power of seamlessly connecting user interactions with your products across websites, apps, ads, and even offline channels. This blog delves into GA4 Product Links, exploring how they act as a unifying force, bridging the gap between Google Ads, BigQuery, Search Console, AdSense, DV360, Merchant Center, Floodlight, and more. By harnessing this interconnected ecosystem, you can gain a holistic understanding of your product performance and make informed decisions to optimize your marketing strategies.