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21st Feb 2024

Decoding Data Thresholding in GA4: A Marketer's Guide

Shubhangi Chauhan

The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) has been both exciting and, at times, bewildering for marketers. One of the mysteries that GA4 introduced is "data thresholding." This concept has left many scratching their heads, unsure of how it works and what it means for their data. In this blog, we aim to demystify data thresholding, providing you with a clear understanding and enabling you to make more informed decisions about your business's analytics.

15th Feb 2024

AI-Powered Google Analytics 4 Insights

Abhishek Tiwari

Picture Google Analytics 4 (GA4) as a super-smart friend who uses Artificial Intelligence (AI) to help you understand your data better. It's like having a super detective for your business data, pointing out things you might have missed.

07th Feb 2024

Unlocking the Power of BigQuery: Your Ultimate Guide to Using Looker Studio and Reporting Tool

Atharva Tandale

Obtaining data from the user interface of Google Analytics 4 (GA4) according to your specific requirements can be quite challenging and sometimes even impossible. However, by utilizing dashboard BI tools, we can create customized dashboards using BigQuery as a data source.

Jan 5, 2024

Traversing Essentials of GDPR Cookie Consent

Akanksha Porwal

The GDPR Cookie consent is required by law in many jurisdictions, Started from the European Union, United States, and to the globe. It is the process of obtaining users' permission before storing their data, which can be used later for personalized Advertising. The General Data Protection Regulation (GDPR) in the EU requires websites to obtain explicit consent from users before setting any non-essential cookies. Cookies can also be used for various purposes, like tracking user preferences, remembering login information, retargeting them via Ads platform, and collecting analytics data.

Dec 5, 2023

Ad Personalization: Helpful, Complex, Privacy Breach ?

Rajneesh Dhiman

In today’s digital first world, many advertisers prefer to use Google's default retargeting approach for ad personalization, making it less unique. Everyone values content that is distinctive, imaginative, and tailored to their preferences, right? Lets learn how it can be achieved through this article

Nov 28, 2023

Empower Your Compliance Journey: Top GDPR Tools for 2023 Revealed!

Shubhangi Chauhan

Unravel the complexities of GDPR compliance effortlessly with our curated list of powerful tools designed to safeguard your organization's data practices. Since its enforcement in 2018, the General Data Protection Regulation (GDPR) has reshaped how businesses handle personal information.

Nov 22, 2023

Top 5 A/B Testing Tools that seamlessly integrate with GTM and Looker Data Studio

Abhishek Tiwari

Google Optimize's sunset in September 2023 has left many businesses scrambling for alternative A/B testing solutions. While there are numerous options available, not all of them offer seamless integration with Google Tag Manager (GTM) and Looker, two essential tools for data collection and analysis.

21st Mar 2024

Navigating User Privacy Compliance: A Comprehensive Strategy with GA4 and GTM

Anshul Dhurandhar

In an era where data privacy is paramount, businesses must prioritize the responsible and ethical handling of user information. Google Analytics 4 (GA4) and Google Tag Manager (GTM) emerge as critical tools for organizations seeking to enhance user privacy compliance while still extracting valuable insights. This blog will delve into the strategies and best practices for implementing GA4 and GTM in a way that aligns with user privacy regulations and fosters trust with your audience.

Apr 06, 2023

How to save historical Google Analytics data using Big Query

Shubhangi Chauhan

It's time to start using GA4 if you haven't already. You can gather more historical and user data in GA4 if you put up your property early. It is designed to handle large amounts of data and is built on Google's infrastructure, which allows it to process large queries quickly, even on massive datasets. It offers a pay-as-you-go pricing model, which means you only pay for the queries you run and the amount of data you store.

May 18, 2023

Unleashing the Power of Ecommerce Custom Parameters: Maximizing Insights and Boosting Sales

Rajvi Shah

Google Analytics 4 (GA4) has come up with new item scope custom dimensions and metrics for ecommerce. The ability to track and analyze Enhanced Ecommerce product parameters such as product categories, customer segments, marketing campaigns, and conversion funnels empowers you to make data-driven decisions that drive sales and improve the overall customer experience

Apr 02, 2023

Google Analytics 4 Reports for Evaluating SEO Efficiency

Shubhangi Chauhan

Google Analytics offers a wealth of useful data that SEO specialists can make use of to evaluate the success of their SEO efforts, spot potential issues like slow sites or discover chances for conversion from landing pages that perform well and convert. Any novice or expert SEO should have access to a few of GA4's reports. For this reason, we've provided you with a list of SEO reports in Google Analytics 4 that support various aspects of your SEO approach.

Mar 14, 2023

Unlocking the Power of Google Analytics 4: How Content Sites Can Benefit

Ansuya Kachroo

Google Analytics 4 (GA4) offers new and improved features that can help publishing or content sites better understand their audience and optimize their content.