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5th Jul 2024

Illuminate the Data: Understanding GA4's Identity Reporting

Anshul Dhurandhar

In the ever-evolving world of digital analytics, Google Analytics 4 (GA4) stands as a powerful tool for understanding user behavior across devices and platforms. But within this robust platform lies a crucial concept that can sometimes feel like a labyrinth: Reporting Identity. This blog serves as your guide, helping you navigate the intricacies of Reporting Identity in GA4 and ensure your data reflects the true customer journey.

4th Jul 2024

How is data measurement (reporting) in DV360 better than Google Ads?

Rajneesh Dhiman

Data measurement and reporting in DV360 (Display & Video 360) offer several advantages over Google Ads, making it a more robust platform for advanced digital advertising campaigns. We discussed the key reasons why data measurement and reporting in DV360 are considered superior.

28th Jun 2024

GA4 Conversions migrated manually from UA

Abhishek Tiwari

Conversions in GA4 are those events which are important for your business. Let’s suppose you have an E-commerce Website and your major concerns are on sales of your product in that case purchase would be your prime goal. In cases of News Website or Content Website, number of subscriptions or logins can be your important goals.

18th Jun 2024

Understanding User Behavior: Unveiling Microsoft Clarity's Features

Anshul Dhurandhar

In the ever-evolving digital landscape, understanding user behavior is the golden key to website and app optimization. Microsoft Clarity, a free user behavior analytics tool, empowers you to unlock this treasure trove of insights. This blog delves into Clarity's three core features: Heatmaps, Session Recordings, and Scroll Maps, providing a comprehensive guide to how they can revolutionize your website or app's user experience.

17th Jun 2024

GA4 unwrapped : Exploring Offline Journey tracking with Measurement Protocol's Flexibility

Anshul Dhurandhar

In the ever-evolving world of digital analytics, Google Analytics 4 (GA4) stands as a powerful tool for understanding user behavior. But what if your data collection needs extend beyond the confines of a website or app? This is where Measurement Protocol enters the scene, offering a versatile solution for sending data directly to GA4 from various sources.

14th Jun 2024

Unlocking User Data for Enhanced Analytics in GA4

Abhishek Tiwari

Google Analytics 4 (GA4) offers a new feature in open beta: User-provided data collection. This feature allows you to send your website's consented, first-party data directly to GA4, enhancing measurement accuracy and unlocking valuable functionalities.

22nd May 2024

Unveiling the Phantom Visitors: A Guide to Detecting Bot Traffic in Google Analytics and BigQuery

Anshul Dhurandhar

In the vast realm of website analytics, data integrity is paramount. But lurking within the shadows can be a deceptive foe: bot traffic. These automated bots can inflate website traffic metrics, skewing data and hindering your ability to make informed marketing decisions. This blog equips you with the knowledge and tools to identify and combat bot traffic in Google Analytics (GA4) and BigQuery, ensuring your data reflects genuine user interactions.

21st May 2024

Capturing Attention Before Departure: The Power and Strategy Behind Exit-Intent Popups

Anshul Dhurandhar

In the dynamic world of digital marketing, engaging with website visitors effectively is crucial for driving conversions and fostering a positive user experience. Exit-intent popups have emerged as a strategic tool to capture the attention of users who are on the brink of leaving a website. In this comprehensive blog, we'll delve into the concept of exit-intent popups, exploring their benefits, best practices, and how businesses can leverage this powerful tool to retain visitors and boost conversions.

20th May 2024

Protecting User Privacy: A Comprehensive Guide to GA4 Data Redaction

Anshul Dhurandhar

In today's data-driven world, website and app owners rely heavily on analytics tools like Google Analytics 4 (GA4) to understand user behavior and optimize their digital experiences. However, with this power comes a significant responsibility: safeguarding user privacy. Here's where GA4 Data Redaction steps in, offering a valuable mechanism to prevent the collection of Personally Identifiable Information (PII) within your analytics data.

16th May 2024

Create Looker Studio Reports Directly from Your Google Sheets

Abhishek Tiwari

Do you use Google Sheets to organize your data but want to create stunning visualizations and reports? Looker Studio offers a seamless way to transform your spreadsheets into interactive reports. This blog post will guide you through the process of creating Looker Studio reports directly from your Google Sheets

23rd Apr 2024

Unraveling the Impact of Google Tag Manager on Website Speed and Performance

Anshul Dhurandhar

In the digital age, website performance and speed are not just metrics but the cornerstone of user experience and search engine ranking. As webmasters and digital marketers continually strive to optimize these aspects, the integration of tools like Google Tag Manager (GTM) comes into the spotlight. GTM, renowned for its efficiency in managing tags without modifying the code, promises a streamlined way to implement tracking, analytics, and other scripts

25th Apr 2024

Demystifying Cross-Domain Tracking in Google Analytics 4

Anshul Dhurandhar

Within the continuously growing digital realm, it's common for businesses to operate across several domains, leveraging a range of platforms and websites to connect with users through multiple touchpoints. Google Analytics 4 (GA4), the newest version of Google's analytics service, brings advanced cross-domain tracking features designed to provide businesses with a detailed view of user activities across various domains. This detailed guide will explore the complexities of cross-domain tracking within GA4, discussing its importance, how to implement it, and the best practices to follow.