E-commerce Funnel Mastery: Harnessing the Benefits of UA and GA4

In this blog, we will discuss the difference in the ecommerce funnel in GA4 and UA. When operating an online business, it is important to understand the Behaviour of customers who visit the website to browse merchandise and add items to their shopping carts. One key metric of interest in this context is the number of customers who abandon their shopping carts before making a purchase.