Top 5 Key takeaways to improve Conversion Rate Optimization (CRO)

Top 5 Key takeaways to improve Conversion Rate Optimization (CRO)

In the modern world, Conversion Rate Optimization (CRO) is often equated with A/B testing, but it encompasses much more. CRO is a systematic process of enhancing website's performance including desktop and mobile version through continuous efforts, strategic planning, analysis, and experimentation to better understand users' journeys and behaviours. It goes beyond merely changing UI/UX or modifying design elements in hopes of increasing conversions.

CRO focuses on increasing the percentage of visitors who completes a desired action, such as making a purchase, filling out a form or performing any actions that later lead to conversion.

This blog delves into Top 5 key takeaways to achieve actionable insights, drive conversions better for Mobile site.

1.  Optimise Website Speed

Ensure your website loads quickly, a single second of delay can significantly reduce conversions. Use different tools to compress images, leverage browser caching, and minimise server response times. A fast website improves:

• User experience
• Reduces bounce rates
•  Encourages visitors to stay longer
• Increases the chances of users to perform multiple journeys

2.  Enhance User Experience

Focus on creating a seamless and intuitive navigation system. Ensure your site is mobile-responsive, as more users are accessing websites via mobile devices. Clear, logical menus and a clean, attractive design make it easier for users to find what they’re looking for, reducing frustration and leading to higher conversion rates.

Include necessary and simple text to make a better understanding of users.

3.  Use Clear Call To Action Buttons (CTAs)

Place CTAs prominently to website pages, using compelling and action-oriented language. Ensure they stand out visually through color contrast and strategic placement. CTAs should:

• Clearly communicate benefits of taking action, such as "Get Your Free Trial" or "Start Saving Today"
• Guidance towards the next step in their journey
• Not use too many CTAs on the page
• Not confuse users to where it will redirect them
• Available in a specific position that drives user attention like, header, footer
• Not contain too many redirections within the site after clicking them

4.  Personalised User Experience

Leverage user data to provide a tailored experience. Use tools to track user behavior and preferences, and then customise content, offers, and recommendations accordingly. Personalization can include:

• Dynamic content that changes based on user behavior
• Targeted audience as part of email campaigns
• Personalised product recommendations

This approach makes users feel valued, which leads to increasing their engagement ratio.

5.  A/B Testing

Regularly conduct A/B tests to compare different versions of web pages or elements to see which performs better.

A/B test can be run through based on:

• Test headlines
• Trying different banner Images
• Changed in CTAs - Text, color, position
• Form lengths - Changed in fields, position
• Page layouts
• Redirect pages and many more

Capture these data in analytics tools like Google Analytics to make informed decisions. It helps to optimize your site for conversions. Continuous testing and experimenting different versions of A/B tests helps to understand user behavior and preferences, enabling you to fine-tune your site for maximum effectiveness.

Additionally, consider implementing strategies like retargeting ads to re-engage users based on their previous interactions and interests like offering limited-time promotions to create urgency, utilising social proof such as customer reviews, make websites simple and easy for visitors to follow the path.

By combining these key takeaways, you can create a more effective and user-friendly website that drives higher conversion rate and increase in returning ratio.