Services

Data Collection

Based on the principal of “Begin with the end in Mind”, create measurement frameworks, data architectures to help businesses achieve comprehensive collection of data points for gaining access to objective information about the Business KPIs. Track your customer’s movement and actions to understand user interaction and experiences, and to attribute conversions accurately.

SERVICES TO OFFER

  • Implementation Audit & Recommendation
  • Google Tag Manager Clean Up
  • Enhanced eCommerce Implementation
  • Cross-Domain Tracking
  • Goals & Events Tracking
  • Integrating online & offline data
  • Implementation Audit & Recommendation
  • Google Tag Manager Clean Up
  • Enhanced eCommerce Implementation
  • Cross-Domain Tracking
  • Goals & Events Tracking
  • Integrating online & offline data

Data Reporting

Measurement Plan implemented helps in reporting the data to various Analytics and Advertising platforms. Analytics Platforms: Google Analytics, GA4, Mix Panel, Exponea, Firebase Advertising Platforms: Facebook, Google Ads, DV360, CM360, SA360, LinkedIn, Snapchat, TikTok, Twitter, Reddit, Verizon, Taboola, Outbrain & more

SERVICES TO OFFER

  • Google Analytics Configuration
  • Enhanced eCommerce Reporting
  • Custom Channel Grouping
  • Facebook Ads Reporting
  • Google Marketing Platform Reporting
  • A/B Testing & Heat map
  • Google Analytics Audit
  • Supermetrics & Other Paid Connectors
  • Audience Metrics Reports
  • Google Ads Reporting
  • Google Data Studio Dashboarding
  • Campaign Analysis Reports

Insight Generation

Data from multiple sources after being reported, is visualized and analyzed for generating actionable insights.

SERVICES TO OFFER

  • Cohort Analysis
  • Funnel Analytics and Visualization
  • User Journey Analysis
  • Creating and managing centralized CDP
  • Investigating User Behavior & Affinity
  • Shopping Behavior Analysis
  • Feature Attribution Analysis
  • Campaign Attribution Analysis
  • Recency & Frequency Analysis
  • Dashboarding & creating model using real time ETL Jobs
  • Business ROI Analysis
  • Keyword Analysis

Data Utilization

ML is playing a huge role in generating insights and forecasting the future growth aspects for all businesses. We prepare the businesses to enable them into using the capabilities of Google Cloud Platform and its Machine learning capabilities using data from marketing and analytics platforms.

SERVICES TO OFFER

  • Creating and managing centralized CDP
  • Online Offline Data Integration through DWH
  • Conversion API (Facebook Ads)
  • CLTV Data Model Creation
  • Custom Attribution Model
  • Dashboarding & creating model using real time ETL Jobs
  • Offline Conversion Upload Architecture (Google Ads & DV360)
  • Lead Conversion Modelling
  • Conversion Rate Optimization

Paid Search Marketing

Paid search marketing is a form of online advertising where you only pay for visitors that click through to your website from a targeted advert or “sponsored” link.

SERVICES TO OFFER

  • Google Ads & Microsoft Ads Audit
  • Campaign Monitoring and Optimization
  • Conversion Action Tracking (Online & Offline)
  • PLA Planning & Management
  • Search & Shopping Campaign Set Up
  • UTM & Campaign Naming Structure
  • Keyword Research
  • Product Integrations
  • RLSA Campaign Set Up
  • Search Ads Reporting Dashboard
  • Troubleshooting Data Discrepancy
  • Feed Creation and Management

Media Planning & Buying

Media buying is done for online advertising to identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money. Platforms: DV360, CM360 (Ad server), Facebook Ads, YouTube Advertising, LinkedIn Ads, Taboola Ads, Outbrain Ads, Verizon Ads, Snapchat Ads, TikTok Ads

SERVICES TO OFFER

  • Platform & Campaign Audit
  • Campaign Monitoring and Optimization
  • Audience & Media Channel Analysis
  • Media Planning & Buying
  • One-View Reporting
  • Dynamic Ads Set Up (DV360)
  • Conversion / Pixel / Events Configuration
  • Product Integrations
  • Targeting Criteria Identification
  • Troubleshooting Data Discrepancy
  • UTM & Campaign Naming Structure
  • Campaign Trafficking