Based on the principal of “Begin with the end in Mind”, create measurement frameworks, data architectures to help businesses achieve comprehensive collection of data points for gaining access to objective information about the Business KPIs. Track your customer’s movement and actions to understand user interaction and experiences, and to attribute conversions accurately.
Measurement Plan implemented helps in reporting the data to various Analytics and Advertising platforms. Analytics Platforms: Google Analytics, GA4, Mix Panel, Exponea, Firebase Advertising Platforms: Facebook, Google Ads, DV360, CM360, SA360, LinkedIn, Snapchat, TikTok, Twitter, Reddit, Verizon, Taboola, Outbrain & more
Data from multiple sources after being reported, is visualized and analyzed for generating actionable insights.
ML is playing a huge role in generating insights and forecasting the future growth aspects for all businesses. We prepare the businesses to enable them into using the capabilities of Google Cloud Platform and its Machine learning capabilities using data from marketing and analytics platforms.
Paid search marketing is a form of online advertising where you only pay for visitors that click through to your website from a targeted advert or “sponsored” link.
Media buying is done for online advertising to identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money. Platforms: DV360, CM360 (Ad server), Facebook Ads, YouTube Advertising, LinkedIn Ads, Taboola Ads, Outbrain Ads, Verizon Ads, Snapchat Ads, TikTok Ads