Case Study

Universal Analytics (GA3) to GA4 Migration for a Website


All Time Trading is a leading wholesale distributor of various products in the US. Established in 2001, the company is known for its reliable bulk purchasing services.


The client faced difficulty migrating their website from Universal Analytics to Google Analytics 4 and had limited knowledge of GA4. They wanted to ensure a seamless migration without disruption and correct tracking migration.


We set up a GA4 property, checked UA events, categorised them, created GA4 tags, implemented custom tracking, tested, created a customised dashboard, and rolled out and monitored the implementation. Our approach not only enabled a smooth migration without any data loss but also increased efficiency.


The migration process was smooth and successful without any data loss, increasing efficiency and reducing manual effort by 30%. The client now has a more comprehensive understanding of user behaviour across devices and sessions, enabling them to make more informed decisions and improve website performance.