One of the most powerful tools for leveraging customer data is Google Analytics 4 (GA4), the latest version of Google's web analytics platform.It comes with many new features and improvements to help marketers better understand their audience and improve their digital marketing efforts.
Firebase analytics with a combination of Google Analytics 4 is a powerful pack for Mobile applications to track user engagement and usage of their apps. It provides detailed insights into user behavior, allowing developers to make informed decisions about how to improve their apps
Google informed you via email in February that they would shortly begin setting up Google Analytics 4 for you, specifically beginning in March. i.e., as soon as THIS week... Google will soon begin automatically converting your Universal Analytics assets to GA4 on your behalf.
One of the most exciting aspects of GA4 for marketing teams is the integration with Google's artificial intelligence (AI) and machine learning (ML) capabilities. GA4 uses these technologies to automatically identify trends and patterns in user behavior, and can provide marketers with insights and recommendations for optimizing their campaigns.
Google Analytics 4 comes with a lot more benefits than Universal Analytics and that is definitely true. GA4 not only helps to stitch web and app analytics, it also comes up with a lot more benefits and hidden gems which was not possible while using Universal Analytics/GA3.
In this blog, we will discuss the difference in the ecommerce funnel in GA4 and UA. When operating an online business, it is important to understand the Behaviour of customers who visit the website to browse merchandise and add items to their shopping carts. One key metric of interest in this context is the number of customers who abandon their shopping carts before making a purchase.