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20th Sep 2024

7 Key Google E-Commerce Compliance Checklists Every Online Store Needs

Rajneesh Dhiman

In today’s competitive e-commerce landscape, maintaining compliance with Google’s Merchant Center (GMC) policies is crucial for running successful Google Ads campaigns, especially for Google Ecommerce Shopping. Ensuring that your online store adheres to these policies not only keeps your business in good standing with Google but also helps build customer trust, improve user experience, and avoid costly ad suspensions. This blog outlines the essential compliance checks every e-commerce store should follow.

16th Sep 2024

Bridging the Gap: Analyzing Offline Conversions in Google Analytics 4

Anshul Dhurandhar

In the pursuit of a comprehensive understanding of user behavior, Google Analytics 4 (GA4) steps in to bridge the gap between online and offline interactions. This blog will delve into the realm of offline conversions in GA4, exploring the pivotal role of offline data and providing a comprehensive guide on how to measure and analyze it effectively.

13th Sep 2024

Streamlining Looker Studio Reports: How to Show Only Comparison Numbers and Use Dropdown Filters

Shubhangi Chauhan

Looker Studio (formerly Google Data Studio) is an incredibly versatile tool for creating comprehensive data reports and dashboards. However, users often encounter challenges, such as displaying only comparison values for metrics and adding dynamic filters using dropdown lists. In this blog, we’ll address these issues and provide detailed solutions to enhance your Looker Studio experience.

10th Sep 2024

Understanding Links In Mobile Applications

Rajvi Shah

Link, describes connection between different entities for its data transmission and communication. To dig in more into the path of Links, let’s delve into Deeplink. Imagine a regular link that takes you to the home screen of an application. A deep link, on the other hand, is like a magical key that whisks you straight to a specific screen inside an application, to exactly where the user is supposed to be. This makes things much faster and convenient for users.

4th Sep 2024

How to Query Key eCommerce Dimensions and Metrics from GA4 BigQuery Export

Atharva Tandale

GA4 export data is the raw event data from Google Analytics 4 properties (including subproperties and roll-up properties). We can use export data to unlock powerful new features for tracking user interactions across your digital properties.

27th Aug 2024

Understanding Consent Mode v2 and Its Impact on Google Ads

Shubhangi Chauhan

The digital advertising landscape is constantly evolving, and user privacy is at the forefront of these changes. Google Consent Mode v2, rolled out in March 2024, significantly impacts how advertisers using Google Ads target users in the European Economic Area (EEA). This blog delves into the impact of Consent Mode v2 on Google Ads and explores potential solutions to navigate this new environment.

9th Aug 2024

Top 5 Key takeaways to improve Conversion Rate Optimization (CRO)

Yash Ponda

CRO focuses on increasing the percentage of visitors who completes a desired action, such as making a purchase, filling out a form or performing any actions that later lead to conversion. This blog delves into Top 5 key takeaways to achieve actionable insights, drive conversions better for Mobile site.

06th Aug 2024

Bridging the Gap: Behavioral and Conversion Modeling in GA4 with Google Consent Mode v2

Anshul Dhurandhar

In today's digital marketing landscape, understanding user behavior is critical for success. However, with increasing privacy regulations and user awareness, traditional cookie-based tracking methods are losing effectiveness. This blog delves into how Google Analytics 4 (GA4) tackles this challenge by combining Behavioral Modeling and Conversion Modeling with Google Consent Mode v2 (CMv2). This powerful trio empowers you to gain valuable insights into user journeys and optimize conversions even when users opt-out of tracking.

23rd Jul 2024

Demystifying Open and Closed Funnels in GA4

Shubhangi Chauhan

Understanding user journeys is crucial for optimizing your website or app. Google Analytics 4 (GA4) offers powerful funnel analysis tools, but a key concept to grasp is the difference between open and closed funnels. This blog post will unpack these concepts and provide examples specifically relevant to the e-commerce industry.

15th Jul 2024

Notifications in Mobile Application

Rajvi Shah

Notifications are essential tools for conveying timely information to users across various platforms quickly. It can be sent to various devices like mobile devices, desktops, laptops, and web applications and can be sent in the form of notifications, in-app messages, emails, and SMS notifications, each of these serving distinct purposes and contexts. We’ll be focusing here on Android Mobile Notifications using Firebase

10th Jul 2024

No More Missing Data! How GA4's Entrances and Exits Help You Understand User Flow

Abhishek Tiwari

Ever wondered where visitors land on your website or app, and where their journeys end? This is where Google Analytics 4 (GA4) comes in handy, with metrics like Entrances and Exits providing valuable insights into user behavior.

6th Jul 2024

From Data to Action: Harnessing Insights from Form and Field Time Analysis

Anshul Dhurandhar

In the landscape of user experience (UX) optimization, understanding user interaction with forms is paramount. Forms act as crucial gateways for capturing valuable user data, feedback, and conversions. But how do you delve into the intricacies of user behavior within forms? This blog delves into two powerful tools: Form Analysis and Field Time Analysis, empowering you to refine your forms and optimize the user experience.