Cloudflare Integration with Google Tag Manager

Ad blockers and privacy restrictions can cause you to lose valuable website data, but there's a smarter solution. Cloudflare’s new Google Tag Gateway feature helps you regain visibility by routing your Google Analytics and Ads tags through your own domain. This makes them look like trusted first-party requests, reducing the chances of being blocked by browsers. This means more accurate tracking, improved site speed, and stronger privacy compliance, all with a quick setup and at no cost.

Why should you upgrade your site’s tracking with Cloudflare’s Google Tag Gateway?

Upgrading your site’s tracking with Cloudflare’s Google Tag Gateway enhances data accuracy, performance, and privacy compliance. By serving Google Analytics and Ads tags through your own domain, the tags are treated as first-party requests. Additionally, the solution leverages Cloudflare’s edge network to deliver tags faster, boosting site performance. Without requiring complex server-side setups, it offers an easy and effective way to maintain robust analytics while staying compliant with evolving privacy regulations.

When’s the perfect time to supercharge your tracking with Cloudflare’s Google Tag Gateway?

The best time to switch to Cloudflare’s Google Tag Gateway is when you use Google Analytics or Ads and want more accurate data. It helps bypass ad blockers and privacy restrictions without a complex setup. You’ll also benefit from faster site performance and better ad results. No need to manage your own server. Just a few clicks gives you stronger signals, first-party cookies, and improved measurement. It’s an easy upgrade for any site owner.

Difference between Cloudflare and the server-side tracking

How can you use Cloudflare effectively?

• Open the GTM that you want to connect with CloudFlare.
• Go to the Admin Section of the Account.
• Click on “Google Tag gateway”.

• In the next screen, click on the continue button.

• Now, click on the “Sign in to Cloudflare” button.

• Now you need to enter your login credentials to connect your GTM with the Cloudflare

• Next,  click on the “Complete Setup” button.

• This will connect Google Tag Gateway with the website.

To verify the setup, right-click on the website and select "View Page Source" (or press Ctrl+U). Look for a script tag containing the GTM source. For instance, if your GTM source URL is example.com/abc, you should see "/abc" in the page source (as shown in the image below). If you don’t see it, try refreshing the page.

Conclusion

Cloudflare’s Google Tag Gateway is a big step toward more accurate and privacy-friendly tracking. It moves away from old tracking methods and helps your site stay ahead in today’s changing digital world. By using this tool, you can keep your tracking strong, accurate, and ready for the future.