A 25% Decrease in Cost per Conv. for a lead generation client

A lead generation client with a high ticket size product and a limited budget for paid advertising whose qualified leads are close to 1% of the dashboard leads.

The Challenge

The client was facing the following problems - Decrease in relevant clicks, Decreased Qualified Lead Volume, Elevated Cost Per Acquisition (CPA)

The Approach

To resolve this issue, we analyzed the account as well as coordinated with the client to provide data on qualified leads and compared the data with the previous month’s performance.

The Conclusion

The optimizations led to a 25% reduction in CPA, despite a 25% decrease in ad spend compared to pre-optimization levels.

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