A lead generation client with a high ticket size product and a limited budget for paid advertising whose qualified leads are close to 1% of the dashboard leads.

The client was facing the following problems - Decrease in relevant clicks, Decreased Qualified Lead Volume, Elevated Cost Per Acquisition (CPA)

To resolve this issue, we analyzed the account as well as coordinated with the client to provide data on qualified leads and compared the data with the previous month’s performance.

The optimizations led to a 25% reduction in CPA, despite a 25% decrease in ad spend compared to pre-optimization levels.

A lead generation client with a high-ticket product faced declining qualified leads and rising costs despite stable ad spend. By implementing a portfolio bid strategy and audience optimizations, the CPA was reduced by 25%, maintaining lead volume while cutting ad spend by the same percentage.

Case Study

A 25% Decrease in Cost per Conv. for a lead generation client

About The Business:

The Challenge:

The Approach:

The Conclusion: