The challenge was to drive website traffic and boost the video engagement. The emphasis was on concrete outcomes rather than traditional performance metrics.

To tackle this challenge, a comprehensive A/B testing strategy was implemented. Tests were conducted on creative size, audience category, device, and environment type. The objective of the a/b tests was to narrow down targeting, and create separate entities which will help to engage the most relevant and interested users.

The campaigns exceeded expectations, achieving a Click-through Rate 4X above the market average. Notably, there was a substantial increase in traffic to the landing page, indicating the success of the targeted engagement strategies.