Empower Your Compliance Journey: Top GDPR Tools for 2023 Revealed!

Nov 28, 2023

3 Minutes Read

By Shubhangi Chauhan


Unravel the complexities of GDPR compliance effortlessly with our curated list of powerful tools designed to safeguard your organization's data practices. Since its enforcement in 2018, the General Data Protection Regulation (GDPR) has reshaped how businesses handle personal information. Our article sheds light on essential GDPR compliance software that ensures adherence to the seven data protection principles outlined by GDPR.

The Core Principles:

Before delving into the tools, let's revisit the fundamental GDPR principles your organisation must uphold:

1. Lawfulness, Fairness, and Transparency: Ensure that data processing aligns with applicable laws and is transparent to users.

2. Purpose Limitation: Restrict data processing to the original purposes for which it was collected.

3. Data Minimization: Process only the minimum amount of personal data necessary for the intended purpose.

4. Accuracy: Maintain accurate and up-to-date personal data, rectifying inaccuracies promptly.

5. Storage Limitation: Define and adhere to specific timeframes for storing different types of personal data.

6. Integrity and Confidentiality (Security): Implement robust security measures to protect personal data from unauthorised access or loss.

7. Accountability: Demonstrate compliance with GDPR through proper documentation, policies, and assessments.

Top Consent Management Platforms for 2023

In the dynamic landscape of digital advertising, Consent Management Platforms (CMPs) play a crucial role in navigating the complexities of privacy laws. Not all CMPs are created equal, and choosing the right one is paramount. Here, we delve into the top CMPs for 2023, each uniquely equipped to handle the challenges:

1. OneTrust: A comprehensive CMP covering websites, apps, and OTT/CTV channels. Boasting over 750,000 implementations, OneTrust offers automated cookie categorization and location-triggered language shifting.

    - Publisher Benefits: Automated cookie categorization, pre-built consent templates, and extensive implementation reach.

2. CookieYes: Focused on GDPR and CCPA consent rules, CookieYes has secured consent management for over 1.2 million websites. It features a customizable cookie banner and a deep scanner for existing cookies.

    - Publisher Benefits: Highly customizable cookie banner, website deep scanner, and convenient monthly scans.

3. Osano: Self-proclaimed as the world's most popular CMP, Osano integrates with over 750,000 websites, processing more than 3 billion consents monthly. It utilises blockchain for unmodifiable consent records.

    - Publisher Benefits: Blockchain-recorded consents, simplified integration with a single line of JavaScript code.

4. Usercentrics: This comprehensive CMP offers consent management for websites and apps, coupled with a free consent management website auditing tool. Emphasises transparency and documentation.

    - Publisher Benefits: Integration with popular workplace apps, transparency in explaining cookies, and adherence to GDPR principles.

5. Quantcast Choice: Positioned as a free CMP, Quantcast Choice delivers robust consent and preference management features. It offers a free version and competitive prices for enterprise offerings.

    - Publisher Benefits: Cost-effective solutions, partnerships with select publishers for feedback, and a focus on consent and preference management.

6. Secure Privacy: A straightforward CMP with competitive pricing based on business size, supporting privacy policies, cookie banners, and more in over 70 languages.

    - Publisher Benefits: Simple integration with major content management systems, including WordPress and HubSpot, and a quick setup process.

7. Cookiebot: A sleek CMP that automatically detects and blocks cookies until user consent is received. It maintains a database of common third-party cookies for informative consent.

    - Publisher Benefits: Automatic blocking of cookies, continuous monitoring for new cookies, and a simple consent solution.

8. DataGrail: Goes beyond traditional CMP functions by creating a "data map" from various platforms, enhancing the utilization of legally collectible user data.

    - Publisher Benefits: "No code onboarding" for easy integration, minimal time commitment with "minutes per week" consent management.

9. Piwik Pro: Offers standard CMP features with in-depth reporting and simple integrations with Google Analytics and Google Tag Manager. Complies with various privacy laws, including France's CNIL.

    - Publisher Benefits: Powerful free version, integration with analytics tools, and attention to less-known privacy laws.

10. TrustArc: A seasoned player in consent management, TrustArc offers a full suite of CMP features. Tailored for large-scale publishers, it provides automated and end-to-end consent and privacy management.

    - Publisher Benefits: Industry and regulatory updates, a gold-level offering for comprehensive features, and a long-standing presence in the industry.

11. Ketch: Delivers infrastructure and API for privacy consent choices, ensuring compliance with GDPR, CCPA/CPRA, and more. Offers customizable solutions for publishers.

    - Publisher Benefits: Native identity resolution, customized privacy experiences, and a lightweight infrastructure for faster page load times.

Compatibility with GTM

Choosing the right CMP is crucial for publishers navigating the privacy landscape. Each platform brings unique benefits, ensuring publishers can manage consent effectively. Additionally, these CMPs are compatible with Google Tag Manager (GTM), facilitating seamless integration into existing workflows.


Navigate the intricate landscape of GDPR compliance with confidence, armed with these cutting-edge tools that not only simplify the compliance journey but also align seamlessly with your existing technology stack. Elevate your data protection practices, foster transparency, and fortify your organization against the ever-evolving landscape of data regulations.