Google Analytics 4 (GA4) offers a new feature in open beta: User-provided data collection. This feature allows you to send your website's consented, first-party data directly to GA4, enhancing measurement accuracy and unlocking valuable functionalities.
By implementing user-provided data collection, you can ensure your website analytics are future-proofed and leverage valuable new features in GA4. Remember to carefully consider the policy implications before activating this feature.
WEBINAR on Data Storytelling with Looker Studio
Join the live session with experts from AnalyticsLiv.
Turn data into stories that drive action!
WEBINAR on Data Storytelling with
Looker Studio
📅 24 July 2025
⌛ 8:00 PM IST / 7:30 AM PST