Mastering Looker Studio Formulas: Key Date and String Functions with Video Tutorials

In this blog, we dive into three powerful formulas in Looker Studio that can help streamline your data analysis and reporting: converting dates to quarters, calculating the number of days between dates and formatting dates, and concatenating values from multiple rows. These techniques are essential for anyone looking to get more out of their Looker Studio dashboards. For each topic, we've included a video tutorial for hands-on learning.

1. Quick Hack: Converting Dates to Quarters

This tutorial demonstrates a quick way to convert dates into quarterly data in Looker Studio. Changing the datatype allows us to categorize dates more effectively, especially for quarterly reporting. This transformation is useful for aggregating data over fiscal quarters, making it easier to analyze trends.

Video Link:[Date to Quarter in Looker Studio]

2. Calculating Days Between Dates and Formatting Date Display

Using the `date_diff` function, we show how to calculate the exact number of days between two dates, ideal for time-span calculations such as campaign durations or project timelines. We also explore Looker Studio’s date format functionality to customize date displays for readability and consistency.

Video Link:[Calculate Days Between Dates & Format Date Display]

3. Concatenating Values from Multiple Rows

When you need to combine data from multiple rows into a single string, the `concat` function is your friend. We demonstrate how to concatenate values effectively, allowing for clean and organised data summaries. This approach is beneficial for combining text fields, like merging multiple tags or category names into one.

Video Link:[Concatenate Values in Looker Studio]

Conclusion

Mastering these Looker Studio formulas can significantly enhance your data reporting capabilities. Converting dates to quarters helps organize time-based data for quarterly analysis, while calculating the number of days between dates allows for precise time-span insights. The ability to format date displays improves report readability, and concatenating values from multiple rows enables a cleaner, more compact data summary. By incorporating these techniques, you can create more insightful and user-friendly dashboards in Looker Studio.

Be sure to check out the video tutorials links for step-by-step guidance on applying the formulas. With these skills, you’ll be well-equipped to unlock deeper insights and create more impactful visualizations.