Top Programmatic Advertising Platforms in India 2025: Smarter Media Buying for Brands

As in the rest of the world, India is also experiencing a shift towards programmatic advertising, and with it, a change in the marketing approach to a much more intelligent and data-oriented one. The distaste for keyword-driven advertising is a thing of the past. It is common to now rely on technology, machine learning, and hyper data to target and connect with consumers.

In the Indian context, programmatic advertising is gaining popularity with a keener focus on efficiency and return on investment. Whether it is DV360 advertising services or tie-ups with full-service programmatic advertising agencies, digital enterprises in India are adopting a more technology-driven approach for better ROI and programmatic control in their advertising spend.

Successful marketers, big or small, need to approach the exemplary architecture and technique for demand generation in DV360 and other omnichannel advertising services in the years to come.

The Benefits of Programmatic Advertising Platforms for Indian Users

There is no denying the backward nature of traditional advertising in the modern world:

Time Loss: The low-tech approach of negotiating with an ad reseller and engaging with a series of back-office teams to sign off on agreements is an extremely slow and inefficient process for setting up ad campaigns.

Targeting: Having no access to live audience information means that ad campaigns are basically crapshoots, targeting random sets of consumers, which defeats the whole purpose of the ad spend.

The Scattergun Effect: Classical advertising is plagued with guesswork that makes targeting, measuring results, and optimizing campaigns for better results nearly impossible.

The services tackle these issues using automation, AI, and Machine Learning. Specifically, these systems buy and optimize ads by using algorithms and real-time bidding (RTB) to ensure the brand's message is sent to the appropriate prospects on time.

Key Benefits for Indian Businesses

1. Automated Ad Buying Saves Time and Reduces Costs

Automation reduces the manual workload for brand teams by optimizing workflows and rapidly executing campaign activities, as well as minimizing campaign overhead. This allows brand teams to spend more time on the strategic and creative aspects of the campaign.

2. Improved Lead Quality.

AI-assisted audience segmentation enables brands to target users on the basis of their interests, behaviors, demographics, and buying intent. This better targeting improves conversions and engagement while minimizing ad spend.

3. Unified Experience through Omnichannel Ad Formats.

Programmatic media buying includes more than just display ads as it incorporates integrated cross-channel video, audio, Connected TV (CTV), Digital Out-of-Home (DOOH), and even native ads, providing marketers with the capability to execute cohesive cross-channel campaigns.

4. DV360 Advertising Services for Advanced Analytics.

DV360 provides deeper insights as it integrates with Google Analytics 4 (GA4), YouTube, and Campaign Manager 360. It provides audience insights, analytics, and performance attribution, thus enabling advanced reporting.

Outcome: Campaigns that are faster, smarter, and more scalable, with consistently measurable ROI.

The best programmatic advertising platforms in India (2025).

India's programmatic advertising ecosystem has developed and diversified to provide various platforms that solve businesses’ programmatic advertising use cases. This section analyzes the leaders in the field as of 2025.

1. Google Display and Video 360 (DV360)

Who it's best for: Enterprise and agencies with large-scale omnichannel campaigns.

Strengths:  

• Integration with GA4, YouTube, and Campaign Manager 360
• Advanced audience segmentation and reporting
• Global scalable campaigns
• Ad Formats: Display, Video, CTV, Native, Audio

Why it works:

DV360 is considered the gold standard in programmatic advertising and excels in ROI positive campaigns. Agencies that offer DV360 advertising services are able to produce winning campaigns, real-time budget, and DV360 placement and channel strategies seamlessly.

B2B demand generation advertisers using offer-based audience layering and intent targeting have valued DV360 for the ability to drive quality leads.

Example use case:

A brand for consumer electronics uses DV360 to reach high-tech users on YouTube, mobile, and premium apps, changing ads based on response rates.

2. The Trade Desk (TTD) 

Who it's best for: Advanced brands seeking global scale.

Strengths:  

• Premium publishers and open web access  
• Market-leading CTV and video ad inventory  
• Audience forecasting and modeling  
• Ad Formats: Audio, video, display, native  

Why It Works:  

Multinational clients and programmatic advertising agencies managing cross-border campaigns appreciate The Trade Desk’s ecosystem for its ease of cross-market targeting and optimization of spend and incremental lift measurement.  

Example Use Case:  

Using TTD, an international luxury fashion retailer can target CTV, YouTube, and mobile video ads at high-value prospects while cross-device tracking provides valuable insights.  

3. Amazon DSP  

Best For: Advertisers focused on e-commerce and retail.  

Strengths:  

• Purchase and shopper data access  
• Powerful intent-based targeting  
• Reach Amazon Fire TV, Twitch, and partner networks  
• Ad Formats: Display, Video, Mobile, Fire TV, Twitch  

Why It Works:  

Retargeting done on Amazon DSP helps brands to easily convert intent of purchase audiences and serves as an alternative to DV360 advertising services. Retailers can grab users who added items to their carts on Amazon, turning them into conversions.  

Example Use Case:  

Using Amazon DSP, a consumer appliances company can serve personalized video ads on Fire TV to users who browsed similar items to increase their sales.

4. MediaMath  

Best For: Large enterprises & agencies executing multi-channel campaigns.  

Strengths:  

• AI optimization & bid management  
• Fraud detection & brand-safe inventory  
• Enhanced cross-channel integration  
• Ad Formats: Display, Video, CTV, Mobile  

Why It Works:  

MediaMath allows agencies that programmatically purchase media to accurately execute large campaigns. With their transparent reporting, bidding driven by machine learning, & cross-channel optimization, MediaMath becomes an indispensable resource for marketers.  

Example Use Case:  

A BFSI brand will be able to execute display & CTV campaigns through MediaMath, aligning messaging & dynamically budget spending based on engagement & conversion.    

5. Pubmatic  

Best For: Publishers and advertisers that target India.    

Strengths:  

• Premium SSP with quality Indian inventory  
• Advanced supply path optimization (SPO)  
• Good support for video, native, & CTV  

Why It Works:  

PubMatic allows advertisers to work with top publishers with full visibility to the supply chain. For regional programmatic campaigns, PubMatic provides local inventory & transparent access with high quality, fraud-free inventory.  

Example Use Case:  

An FMCG brand targeting tier-2 and tier-3 Indian cities will be able to use Pubmatic to serve localized display and video ads on select high-traffic publishers, boosting brand visibility and engagement.  

6. StackAdapt  

Best For: New and middle market businesses branching out into programmatic advertising.

Strengths:

• Audiences' contextual intelligence software and Artificial Intelligence
• Account-based marketing moves
• Capability on multi-channel including DOOH and CTV
• Ad formats includes Display, Native, Video, DOOH, CTV

Why It Works:

The framework is also a shortcomer due to the contextual targeting versatility, and effective marketing and reliable, AI-based methodologies. StackAdapt, for instance, is a system for advertising DV360 for small and mid-sized businesses. It is also a good starting platform for marketing tool generators to target DV360 style demand with uncomplicated marketing column tactics.

Example Use Case:

Lead quality and ROI is maximized for a niche B2B SaaS startup that employs ABM to run and cross display and native channels for targeted, account-centric campaigns.

7. Criteo

Best For:  Campaigns focused on retargeting and commerce.

Strengths:

• In-depth data on retail and commerce target audience
• Personalization of ads on a large scale
• Target for small and medium enterprises

Why it Works:  

Criteo is the industry standard for retargeting and personalized ads, allowing brands to drill down and optimize ROI before DV360 advertising services. It has a set of services for programmatic media buying focused on attracting targeted, “lost” customers and re-engaging them with personalized invites to converse.

Example Use Case:

A woman’s online fashion store is able to utilize Criteo to dynamically add retargeting campaigns to their marketing strategies, increasing the exposure of their ads to users that leave their websites without making a purchase, thus winning back lost conversions.

New Patterns of Programmatic Advertising In India

India’s digital advertising system is undergoing a remarkable transformation. These are the trends that will influence the development of agencies and brands for programmatic advertising in the year 2025.

1. Demand Gen on DV360

B2B companies are increasingly using the demand generation capabilities on DV360 to build and nurture leads of higher quality and value. Engaging with CRM tools, automation platforms, and other tools to integrate with campaigns provides a closed-loop view from a lead impression to a closed lead.

2. The Rise of Connected TV (CTV)

As the popularity of smart TVs and OTT platforms increases, CTV advertising is an important stream. Programs are using CTV programmatic to target urban, higher-tier populations with cinematic advertising.

3. Privacy-First Targeting

With the advent of the loss of cookies and more pervasive privacy policies, the focus on contextual AI along with DV360 placements strategy has become invaluable for target, complaint, and refined accuracy.

4. Smarter DV360 Placements Strategy

There is a growing tendency of marketers to focus DV360 placements strategy on refining the ad exposure opportunistic to the lower cost per acquisition (CPA) while achieving balance on the reach vs engagement in display, video, CTV ad blends.

5. Automation and AI-Driven Optimization

Predictive analytics, AI, and other advanced technologies are dramatically improving programmatic media buying services in real time. This allows for the instant improvement of campaign performance and enables the effective performance of budget redistribution.

An important aspect of managing risk associated with digital ads is picking the right advertising agency $Programmatic Level 3 needed.

Programmatic advertising agencies are capable of much more than simply managing digital ad campaigns. As long as analytic tools are available, they can optimize every aspect of campaign cost, time, and placement.

AnalyticsLiv delivers:

• Purpose-built in DV360 Advertising Services
• Dampers Set And Forget Programmatic Capture
• Custom DV360 Placements Strategy
• Whom are Enterprises and B2B brands, Sharding on Ads, Do Demand Generation on DV360

‘Never’ is against using programmable and adaptive tools which negotiate ads on several levels.  Agility gained through the experience and reflection of digital ad systems shields the brand's operations providing long term and immediate clarity and results.

Conclusion

In 2023, and on the way to 2025, programmatic advertising levels for businesses will be non negotiable. They will be integral to every marketing strategy rolled out. To access solid structures in landing page and analytic systems will be another converter.

At AnalyticsLiv, we focus on enhancing the outcomes for brands through DV360 advertising and constraints in other holistic programmatic contact systems on the net. The outcome is clarity on spending and bigger nets for capturing growth.

The automation, smart technology, and performance focus features of the ad industry in India is definitely the future, and it begins with programmatic ads.