Performance Marketing

Profit‑Focused PPC, Engineered for Scale

Drive predictable growth across Search, Shopping, Performance Max, and YouTube with GA4‑clean tracking and data‑obsessed execution.

  • Strategy‑first account structures that protect ROAS

  • GA4‑based measurement, Looker reporting, clear insights

3.2×
Median ROAS uplift in 90 days*
₹10Cr+
Ad spend managed to date*
120+
Clients served across B2B, D2C, Apps*
‑28%
Avg. CPA reduction in first quarter*

What sets us apart

Technology, Transparency & Momentum—Every Month

You get clean data, proactive optimization, and board‑ready reporting that turns PPC into an engine of predictable growth.

Tracking & Tech
  • GA4 + GTM done right (events, parameters, enhanced conversions)
  • Server‑side tagging where relevant; consent mode compliance
  • Feed & product data hygiene for Shopping / PMax
  • Looker/Studio dashboards wired to business KPIs
What you get monthly
  • Roadmap & tests: ad copy, creatives, assets, audiences, bids
  • Budget pacing alerts and waste‑cut opportunities
  • Insights tied to CPL/CPA, ROAS, MER, LTV, cohorts
  • Quarterly strategy reviews with action‑led recommendations

Performance at a glance

Outcomes we optimize every week

Revenue Efficiency
ROAS ↑

Bid strategy guardrails and query hygiene to protect margin.

Acquisition Cost
CPA ↓

Negatives, audience layering, and creative testing.

Incrementality
Lift ↑

PMax budget split and remarketing windows that add net new.

Quality
Conv. Rate ↑

Message‑matched LPs and CRO quick wins.

How we deliver

Our Strategic Process for Scalable Growth

Clear steps, clean measurement, and relentless optimization—so performance compounds month after month.

  1. 01. Discovery & Goals

    Business deep‑dive — ICP, margins, seasonality, account state, success metrics.

  2. 02. Tracking & Data

    GA4 & GTM, enhanced conversions, server‑side where relevant, QA.

  3. 03. Keywords & Audiences

    Theme research, intent buckets, negatives, audience overlays.

  4. 04. Account Structure

    Signal density, bidding control, clean reporting.

  1. 05. Creatives & LPs

    Message‑matched copy, extensions, high‑converting landing pages.

  2. 06. Optimization

    Query mining, budget pacing, bid tuning, tests, waste cuts.

  3. 07. Reporting & Insights

    CPL/CPA, ROAS, MER, LTV, cohorts — with clear next steps.

What We Manage

Search, Shopping, Performance Max, YouTube & Remarketing

Search (Google & Bing)

Tight match types, query mining, and negative systems to protect ROAS.

Shopping & Performance Max

Feed optimization, product groups, and PMax guardrails to curb waste.

YouTube & Discovery

Full‑funnel creatives, audience layering, and action‑led optimization.

Remarketing

Abandoners, high‑value segments, time windows—tailored creatives and caps.

App Campaigns

Install & in‑app action optimization with GA4/SKAN measurement.

Account Restructure

Rebuilds for signal density, less overlap, and better bidding control.

How We Work

Tracking & Tech

  • Google Ads, Microsoft Advertising
  • GA4 + GTM (web & server-side)
  • Looker Studio dashboards & BigQuery exports
  • Feed management & CRO toolset

What you get monthly

  • Account management & daily optimizations
  • Ad creation & testing roadmap
  • Landing page recommendations
  • Executive summary & deep-dive report
  • Strategy review & next-month plan

Pricing

Flexible models aligned to outcomes

Starter Management

For early‑stage or niche accounts. Fixed fee, focused scope, fast feedback.

Growth Management

Scaling spend with performance targets. Tiered fee across spend brackets.

Custom / Hybrid

Multi‑market or complex stacks. Hybrid retainer + performance incentives.

We’ll recommend the most efficient model after a quick audit.

FAQs

What clients ask us

What’s the difference between SEM and PPC?

SEM includes both PPC (paid) and SEO (organic). PPC is the paid component-buying visibility on SERPs via Google Ads and Microsoft Advertising

How much does PPC cost?

Budgets vary by competition and goals. We align spend to targets, then improve efficiency with negatives, creative testing, and bid strategy tuning.

How quickly will I see results?

Most accounts see qualified traffic quickly, with conversions stabilizing as data accrues. Expect early wins in weeks with steady improvements after.

Can you manage everything end‑to‑end?

Yes-strategy, setup, tracking, creatives, landing pages, optimization, and reporting are all included.

Trusted by

Brands we’ve partnered with

Shoebacca
Washington Examiner
Anantara
Auxi
Algovation
Shiprocket
We Sort It
Mexico Insurance Services
ISSTA
IRIS
League

…and 200+ other growth-focused businesses across B2B, D2C, and apps.

Get your first PPC audit

Share your goals, monthly ad spend, and markets. We’ll return with a prioritized 90‑day plan.

  • Structure & waste analysis
  • Tracking & conversion quality check
  • Keyword, query & audience opportunities
  • PMax & Shopping improvements