Performance Marketing
Profit‑Focused PPC, Engineered for Scale
Drive predictable growth across Search, Shopping, Performance Max, and YouTube with GA4‑clean tracking and data‑obsessed execution.
Strategy‑first account structures that protect ROAS
GA4‑based measurement, Looker reporting, clear insights
What sets us apart
Technology, Transparency & Momentum—Every Month
You get clean data, proactive optimization, and board‑ready reporting that turns PPC into an engine of predictable growth.
- GA4 + GTM done right (events, parameters, enhanced conversions)
- Server‑side tagging where relevant; consent mode compliance
- Feed & product data hygiene for Shopping / PMax
- Looker/Studio dashboards wired to business KPIs
- Roadmap & tests: ad copy, creatives, assets, audiences, bids
- Budget pacing alerts and waste‑cut opportunities
- Insights tied to CPL/CPA, ROAS, MER, LTV, cohorts
- Quarterly strategy reviews with action‑led recommendations
Performance at a glance
Outcomes we optimize every week
Bid strategy guardrails and query hygiene to protect margin.
Negatives, audience layering, and creative testing.
PMax budget split and remarketing windows that add net new.
Message‑matched LPs and CRO quick wins.
How we deliver
Our Strategic Process for Scalable Growth
Clear steps, clean measurement, and relentless optimization—so performance compounds month after month.
- 01. Discovery & Goals
Business deep‑dive — ICP, margins, seasonality, account state, success metrics.
- 02. Tracking & Data
GA4 & GTM, enhanced conversions, server‑side where relevant, QA.
- 03. Keywords & Audiences
Theme research, intent buckets, negatives, audience overlays.
- 04. Account Structure
Signal density, bidding control, clean reporting.
- 05. Creatives & LPs
Message‑matched copy, extensions, high‑converting landing pages.
- 06. Optimization
Query mining, budget pacing, bid tuning, tests, waste cuts.
- 07. Reporting & Insights
CPL/CPA, ROAS, MER, LTV, cohorts — with clear next steps.
What We Manage
Search, Shopping, Performance Max, YouTube & Remarketing
Search (Google & Bing)
Tight match types, query mining, and negative systems to protect ROAS.
Shopping & Performance Max
Feed optimization, product groups, and PMax guardrails to curb waste.
YouTube & Discovery
Full‑funnel creatives, audience layering, and action‑led optimization.
Remarketing
Abandoners, high‑value segments, time windows—tailored creatives and caps.
App Campaigns
Install & in‑app action optimization with GA4/SKAN measurement.
Account Restructure
Rebuilds for signal density, less overlap, and better bidding control.
How We Work
Tracking & Tech
- Google Ads, Microsoft Advertising
- GA4 + GTM (web & server-side)
- Looker Studio dashboards & BigQuery exports
- Feed management & CRO toolset
What you get monthly
- Account management & daily optimizations
- Ad creation & testing roadmap
- Landing page recommendations
- Executive summary & deep-dive report
- Strategy review & next-month plan
Pricing
Flexible models aligned to outcomes
Starter Management
For early‑stage or niche accounts. Fixed fee, focused scope, fast feedback.
Growth Management
Scaling spend with performance targets. Tiered fee across spend brackets.
Custom / Hybrid
Multi‑market or complex stacks. Hybrid retainer + performance incentives.
We’ll recommend the most efficient model after a quick audit.
FAQs
What clients ask us
What’s the difference between SEM and PPC?▾
SEM includes both PPC (paid) and SEO (organic). PPC is the paid component-buying visibility on SERPs via Google Ads and Microsoft Advertising
How much does PPC cost?▾
Budgets vary by competition and goals. We align spend to targets, then improve efficiency with negatives, creative testing, and bid strategy tuning.
How quickly will I see results?▾
Most accounts see qualified traffic quickly, with conversions stabilizing as data accrues. Expect early wins in weeks with steady improvements after.
Can you manage everything end‑to‑end?▾
Yes-strategy, setup, tracking, creatives, landing pages, optimization, and reporting are all included.
Trusted by
Brands we’ve partnered with
…and 200+ other growth-focused businesses across B2B, D2C, and apps.
Get your first PPC audit
Share your goals, monthly ad spend, and markets. We’ll return with a prioritized 90‑day plan.
- Structure & waste analysis
- Tracking & conversion quality check
- Keyword, query & audience opportunities
- PMax & Shopping improvements