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The initial challenge revolved around the high CPC rates, which indicated inefficient ad targeting. A detailed examination revealed that a significant portion of the audience was not engaging with the content, leading to wasted ad spend. The primary goal was to identify and exclude non-performing segments while focusing on a more receptive audience.
Our team conducted an in-depth analysis of the client's existing audience segments. We utilised data analytics tools to identify patterns, behaviours, and demographics associated with low engagement.
The CPC experienced a substantial 78% decrease in September compared to February