Case Study

From Inefficiency to Precision: Learn How AnalyticsLiv Achieved a 78% CPC Reduction for a News Publisher Giant


Washington Examiner provides top-notch breaking news and political analysis, keeping readers informed about Washington's latest developments through thorough coverage and insightful commentary.


The initial challenge revolved around the high CPC rates, which indicated inefficient ad targeting. A detailed examination revealed that a significant portion of the audience was not engaging with the content, leading to wasted ad spend. The primary goal was to identify and exclude non-performing segments while focusing on a more receptive audience.


Our team conducted an in-depth analysis of the client's existing audience segments. We utilised data analytics tools to identify patterns, behaviours, and demographics associated with low engagement.


The CPC experienced a substantial 78% decrease in September compared to February