Your Partner for Google Marketing Platform Success

A strategic guide to scaling the Ad Spend without affecting the ROAS

The client in question is a sports gambling application for 15 states in The United States of America. The betting majorly revolves around all major sporting leagues.

CHALLENGE

The key challenge was to scale up the campaign for the Super Bowl without adversely impacting the performance or the buying capability.

OUR APPROACH

We used a structural approach to scale up campaigns. Each targeting option was broken down at different levels of the campaign

RESULTS

The structure scored a perfect opportunity for the campaign performance with a 9x increase in spends without breaching the KPI benchmarks for Cost per acquisition.

Download the case study here!

You're close to scaling your business! This case study reveals how AnalyticsLiv empowers top companies to expand their business successfully.

Let's Collaborate for Mutual Success!
Contact Us Now

Related Case Studies

Elevate the brand reach with Discovery Campaigns 17% higher CTR compared to Pmax

In the shopping season of black Friday and cyber Monday, our objective was to increase the reach of brand and drive huge amount of relevant traffic to the website by expanding the audience size in top of the funnel with the help of discovery campaigns

25th Nov 2024

GA4 Enhanced Ecommerce Implementation Using GTM and Shopify Integration

A Shopify-powered e-commerce business in the East was facing challenges with Universal Analytics (UA) in capturing purchase data reliably. The client was unable to track data for resale products put on the post-purchase page and upsell products bought through third-party interfaces.

06th Aug 2024

Maximizing Lead Generation: 180% Increase in Lead Volume and 60% Reduction in CPL

We Sort It, a New Zealand-based cleaning and lawn care service provider, faced challenges with low lead volume and high costs per lead. Through advanced audience targeting and leveraging Facebook's Advantage Detailed Targeting feature, we achieved a 180% increase in lead volume and a 60% reduction in cost per lead. By aligning campaign strategies with the client’s goals, we ensured improved performance, cost efficiency, and high-quality leads.

9th Aug 2024

Driving the Campaigns in DV360 to Post Click Attribution Success with a 36% reduction in CPI

Implementing post-click conversions in DV360 attribution led to increased conversions, a 36% lower CPI, and a notable 38% boost in overall click-through rate, showcasing the effectiveness of our refined attribution model.

4th Sept 2024