Case Study · Ecommerce
Balancing Compliance & Growth with Consent Mode v2
How a fast-growing ecommerce brand achieved GDPR compliance while recovering lost conversions and unlocking modeled insights in GA4 and Google Ads.
GDPR Readiness
Reduction in Manual Effort
Attribution Decisions
Background
This ecommerce brand relied heavily on Google Ads and organic search to drive growth. With tightening privacy regulations such as GDPR and ePrivacy Directive, the company faced a challenge: how to remain compliant while still capturing the data needed to scale campaigns effectively.
Challenges
Compliance Risks
Tags and cookies were firing without consent, exposing the brand to penalties.
Data Gaps
Conversions were missing when users declined cookies, skewing reports.
Attribution Blind Spots
Marketing couldn't clearly link ad spend to actual results.
Scalability Issues
Every new update required manual fixes, creating inconsistency.
Our Approach
OneTrust CMP Integration
Deployed OneTrust to capture user choices seamlessly across web & app.
GTM + Consent Mode v2
Configured ad_storage, analytics_storage, and functionality_storage dynamically. Enabled GA4 cookieless pings for modeled conversions.
Future-Proof Validation
Validated consent signals with DebugView & Tag Assistant. Built scalable GTM framework for easy updates.
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Results
GDPR Readiness
Reduction in Manual Effort
Attribution with Modeled Conversions
Future-proof GTM Framework
The brand balanced compliance and growth, protecting user trust while regaining lost insights through GA4 modeled conversions.
"With Consent Mode v2 and OneTrust CMP, AnalyticsLiv helped us achieve GDPR compliance without sacrificing insights. We now make smarter, data-driven budget decisions with confidence."
— Ecommerce Brand
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