Case Study
Driving 41% more engagement with Google Search Ads
CLIENT:
The client specializes exclusively in providing visitors from across the borders the protection, as driving a car across the border areas will require the mandatory Insurance acceptable to the south of the border in Mexico.
CHALLENGE:
We were thrown with a grim challenge to go for a targeting which will bring in the most relevant audiences at a lower spend per click
OUR APPROACH:
Our team developed a targeted search advertising strategy for the insurance company using Google Ads to reach users searching for keywords related to travel insurance in Mexico
RESULTS:
We ended up generating 41% more clicks with a reduced cost per click of 44% as compared to previous duration.