Case Study · DV360 · Retail
13x Conversions, 95% Lower CPA, 42% Higher CTR using DV360 Custom Bidding
Artarium was born from a passion for art and craftsmanship.
More Conversions
CPA Reduction
CTR Improvement
Background
Artarium was born from a passion for art and craftsmanship. They create unique decor pieces designed to transform spaces and uplift moods. With a keen eye for design and quality, they bring artistic wonders to life, making every space feel inspiring and elegant.
Challenges
Cost Efficiency
Reduce CPA while scaling conversions and controlling spend.
Signal Quality
Train custom bidding with funnel-weighted high-intent signals.
Audience Progression
Nudge users from awareness to purchase with progressive weights.
Learning Stability
Maintain spend during learning to avoid model reset.
Our Approach
Funnel-Weighted Model
Custom bidding with higher weight for purchase + mid-funnel events.
Learning Phase Strategy
Initial maximize-spend to stabilize training across audiences.
Target Value Alignment
Weekly 5–10% tuning to align line items to target value.
Signal Refinement
Prioritized high-intent users for smarter bid allocation.
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Results
Increase in Conversions
Reduction in CPA
Increase in CTR
Optimization Cycles
Custom bidding produced 13× conversions, 95% lower CPA, and 42% higher CTR by aligning value signals with intent.
“Aligning bids to true customer value turns DV360 into a precision engine for profitable growth.”
— Artarium + AnalyticsLiv