Impact of Data First Approach in Marketing - ROAS Improvement from 2.4x to 7.8x

Shoebacca is an online retailer of footwear, clothing, and accessories for men, women, and children. Founded in 2002 on the principles of philanthropy and community. A Texas-based company that offers one of the largest assortments of footwear and apparel, a perfect fit for all.

CHALLENGE

The challenge was to improve the ROAS

APPROACH

Accurate Measurement, Smart Bidding and Data first for any decision making.

RESULTS

ROAS Improved from 2.4x to 7.8x

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