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Case Study

Impact of Data First Approach in Marketing - ROAS Improvement from 2.4x to 7.8x

CLIENT:

Shoebacca is an online retailer of footwear, clothing, and accessories for men, women, and children. Founded in 2002 on the principles of philanthropy and community. A Texas-based company that offers one of the largest assortments of footwear and apparel, a perfect fit for all.

CHALLENGE:

The challenge was to improve the ROAS

APPROACH:

Accurate Measurement, Smart Bidding and Data first for any decision making.

RESULTS:

ROAS Improved from 2.4x to 7.8x