Case Study

Impact of Data First Approach in Marketing - ROAS Improvement from 2.4x to 7.8x


Shoebacca is an online retailer of footwear, clothing, and accessories for men, women, and children. Founded in 2002 on the principles of philanthropy and community. A Texas-based company that offers one of the largest assortments of footwear and apparel, a perfect fit for all.


The challenge was to improve the ROAS


Accurate Measurement, Smart Bidding and Data first for any decision making.


ROAS Improved from 2.4x to 7.8x