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Maximising Revenue and User Insights using Firebase In App Purchases for Mobile Apps

The challenge was to properly set up in-app purchase and subscription event tracking specifically for the iOS platform.

APPROACH

We provided the client with a detailed analysis of the pros and cons for each method, enabling them to make an informed decision based on their specific needs and technical capabilities.

RESULTS

Our implementation of the chosen method enabled the client to effectively track and receive in-app purchase and subscription events in their iOS and Android apps. The event rate skyrocketed from 10% to an impressive 90%, ensuring comprehensive data for analysis

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