Case Study
Maximising Revenue and User Insights using Firebase In App Purchases for Mobile Apps
CHALLENGE:
The challenge was to properly set up in-app purchase and subscription event tracking specifically for the iOS platform.
APPROACH:
We provided the client with a detailed analysis of the pros and cons for each method, enabling them to make an informed decision based on their specific needs and technical capabilities.
RESULTS:
Our implementation of the chosen method enabled the client to effectively track and receive in-app purchase and subscription events in their iOS and Android apps. The event rate skyrocketed from 10% to an impressive 90%, ensuring comprehensive data for analysis