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Case Study

Maximising Revenue and User Insights using Firebase In App Purchases for Mobile Apps

CHALLENGE:

The challenge was to properly set up in-app purchase and subscription event tracking specifically for the iOS platform.

APPROACH:

We provided the client with a detailed analysis of the pros and cons for each method, enabling them to make an informed decision based on their specific needs and technical capabilities.

RESULTS:

Our implementation of the chosen method enabled the client to effectively track and receive in-app purchase and subscription events in their iOS and Android apps. The event rate skyrocketed from 10% to an impressive 90%, ensuring comprehensive data for analysis