Case Study

Reforming the AD Inventory : DV360 unmatched capabilities yield


This client is the exclusive online sports betting division of one of the biggest casinos all over the USA


The challenge is to acquire more qualified users to install the app and take action at much lower cost


We gathered all the reports and crossed it with the database available from the client for the Installs received and attributed to create a common source of data, where we were able to get the cost of acquiring a customer


The results observed more than 40% of improvement in cost of acquiring a user and more than 50% improvement in acquiring a qualified user