web banner

Case Study

Reforming the AD Inventory : DV360 unmatched capabilities yield

CLIENT:

This client is the exclusive online sports betting division of one of the biggest casinos all over the USA

CHALLENGE:

The challenge is to acquire more qualified users to install the app and take action at much lower cost

APPROACH:

We gathered all the reports and crossed it with the database available from the client for the Installs received and attributed to create a common source of data, where we were able to get the cost of acquiring a customer

OUT-TURN:

The results observed more than 40% of improvement in cost of acquiring a user and more than 50% improvement in acquiring a qualified user