This client is the exclusive online sports betting division of one of the biggest casinos all over the USA

The challenge is to acquire more qualified users to install the app and take action at much lower cost

We gathered all the reports and crossed it with the database available from the client for the Installs received and attributed to create a common source of data, where we were able to get the cost of acquiring a customer

The results observed more than 40% of improvement in cost of acquiring a user and more than 50% improvement in acquiring a qualified user

The online campaigns are primarily run to acquire bettors across the states to drive deposits and reduce cost of acquiring a customer. The client follows a full funnel measurement in the platform, right from Install to subsequent events till deposit. Therefore, the challenge is to acquire more qualified users to install the app and take action at much lower cost.

Case Study

Reforming the AD Inventory : DV360 unmatched capabilities yield

CLIENT:

CHALLENGE:

APPROACH:

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