Case Study · Lead Generation
We Sort It Achieves 180% More Leads & 60% Lower CPL with Facebook Advantage Targeting
How We Sort It, a New Zealand-based cleaning and lawn care brand, maximized lead generation efficiency through Facebook Advantage Detailed Targeting.
Lead Volume
Cost per Lead
Qualified Leads
Background
We Sort It is a New Zealand-based brand offering professional cleaning and lawn mowing services for both residential and commercial clients. With a focus on quality, reliability, and sustainability, their services include regular cleaning, deep cleaning, garden maintenance, lawn care, and more.
Challenges
Low Lead Volume
Few qualified leads were generated, limiting growth.
High CPL
Acquiring leads was too expensive given the low-cost services.
Narrow Targeting
Postal-code and interest targeting limited reach and efficiency.
Scalability
Needed a sustainable way to grow without losing efficiency.
Our Approach
Detailed Audit
Reviewed past performance and identified weak targeting and high CPL as bottlenecks.
Advantage Detailed Targeting
Enabled Facebook’s machine learning to expand beyond selected targeting when beneficial.
Audience Refinement
Balanced postal code targeting with broader signals to reach new high-intent users.
Performance Validation
Tracked lead quality feedback from the client to confirm results matched business objectives.
Download Full Case Study
Fill in your details to access the PDF version with complete insights.
Results
Lead Volume
Cost per Lead
Qualified Leads
Scalable Growth
By leveraging Facebook Advantage Detailed Targeting, We Sort It scaled lead generation efficiently, improving both volume and cost per lead.
“With Facebook Advantage Detailed Targeting, AnalyticsLiv helped us increase lead volume by 180% while reducing CPL by 60% - a transformative outcome.”
— We Sort It
Want results like this?
Let’s maximize your lead generation efficiency with advanced targeting.
Book a Strategy Call