Your Partner for Google Marketing Platform Success

Elevate the brand reach with Discovery Campaigns 17% higher CTR compared to Pmax

Shoebacca is an online retailer of footwear, clothing, and accessories for men, women, and children. Founded in 2002 on the principles of philanthropy and community. A Texas-based company that offers one of the largest assortments of footwear and apparel, a perfect fit for all.

CHALLENGE

In the shopping season of black Friday and cyber Monday, our objective was to increase the reach of brand and drive huge amount of relevant traffic to the website by expanding the audience size in top of the funnel with the help of discovery campaigns

APPROACH

We gathered the data of top-50 selling products from the website and created a new Feed Discovery campaign layered with google audiences

CONCLUSION

We observed 17% higher CTR compared to Pmax and outstanding increase in conversions.

Download the case study here!

You're close to scaling your business! This case study reveals how AnalyticsLiv empowers top companies to expand their business successfully.

Let's Collaborate for Mutual Success!
Contact Us Now

Related Case Studies

Elevate the brand reach with Discovery Campaigns 17% higher CTR compared to Pmax

25th Nov 2024

GA4 Enhanced Ecommerce Implementation Using GTM and Shopify Integration

A Shopify-powered e-commerce business in the East was facing challenges with Universal Analytics (UA) in capturing purchase data reliably. The client was unable to track data for resale products put on the post-purchase page and upsell products bought through third-party interfaces.

06th Aug 2024

Maximizing Lead Generation: 180% Increase in Lead Volume and 60% Reduction in CPL

We Sort It, a New Zealand-based cleaning and lawn care service provider, faced challenges with low lead volume and high costs per lead. Through advanced audience targeting and leveraging Facebook's Advantage Detailed Targeting feature, we achieved a 180% increase in lead volume and a 60% reduction in cost per lead. By aligning campaign strategies with the client’s goals, we ensured improved performance, cost efficiency, and high-quality leads.

9th Aug 2024

Driving the Campaigns in DV360 to Post Click Attribution Success with a 36% reduction in CPI

Implementing post-click conversions in DV360 attribution led to increased conversions, a 36% lower CPI, and a notable 38% boost in overall click-through rate, showcasing the effectiveness of our refined attribution model.

4th Sept 2024