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Optimizing PMax Campaign For Scalability and Consistency

Shoebacca

Optimizing PMax Campaign For Scalability and ConsistencyCasestudy
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CHALLENGE

Understand the reasons behind reduction in spends and ROAS for PMAX campaigns, & lead the path to improve the campaign performance.

SOLUTION

We identified the issues like the landing page not working, GTIN missing etc. & fixed the same.

OUT-TURN

Achieved 80% higher ROAS at 71% lower cost/conv compared to the previous month was delivered by approaching the challenge in an organised and conclusive manner

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WEBINAR on Data Storytelling with Looker Studio

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📅 24 July 2025
⌛ 8:00 PM IST / 7:30 AM PST

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WEBINAR on Data Storytelling with
Looker Studio

📅 24 July 2025

⌛ 8:00 PM IST / 7:30 AM PST

QR Code