Optimizing PMax Campaign For Scalability and Consistency

Shoebacca

CHALLENGE

Understand the reasons behind reduction in spends and ROAS for PMAX campaigns, & lead the path to improve the campaign performance.

SOLUTION

We identified the issues like the landing page not working, GTIN missing etc. & fixed the same.

OUT-TURN

Achieved 80% higher ROAS at 71% lower cost/conv compared to the previous month was delivered by approaching the challenge in an organised and conclusive manner

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