Case Study
Optimizing PMax Campaign For Scalability and Consistency
CLIENT:
Shoebacca
CHALLENGE:
Understand the reasons behind reduction in spends and ROAS for PMAX campaigns, & lead the path to improve the campaign performance.
SOLUTION:
We identified the issues like the landing page not working, GTIN missing etc. & fixed the same.
OUT-TURN:
Achieved 80% higher ROAS at 71% lower cost/conv compared to the previous month was delivered by approaching the challenge in an organised and conclusive manner