Case Study · DV360 · Retail
Seasonal Creative Personalization on DV360 Increases Conversions by 30%
Artarium crafts unique decor pieces to transform spaces and uplift moods.
Conversion Uplift
CPA Improvement
Spend Reduced
Background
Artarium crafts unique decor pieces to transform spaces and uplift moods. With strong focus on design and quality, the brand brings artistic wonders to life.
Challenges
Underperforming Creatives
Generic visuals weren’t resonating with audiences.
Limited Relevance
Campaigns missed cultural context during peak festive periods.
Budget Waste
Spend not translating proportionally into conversions.
Fragmented Journeys
Multiple user paths complicated optimization.
Our Approach
Dual-Campaign Structure
General creatives + Holi-themed creatives launched in parallel.
Audience & Geo Sync
Mapped festive creatives to regions and audiences celebrating Holi.
Rapid Iteration
Weekly creative swap tests based on engagement + CPA.
DV360 Hygiene
Tight frequency caps, exclusions, and inventory tuning.
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Results
Increase in Conversions
Improvement in CPA
Reduced Spend
Creative Engagement
Seasonal creative alignment produced better conversion efficiency with half the spend compared to the prior period.
“Right-message, right-moment creative is the simplest lever to unlock paid efficiency.”
— Artarium + AnalyticsLiv
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